BURLINGAME, Calif., March 7, 2007 (PRIME NEWSWIRE) -- Every wonder what it's like to work the runway in the shoes of America's Next Top Model(tm)? Mobile entertainment pioneer Limbo 41414(tm) and CoverGirl Cosmetics are encouraging America's Next Top Model(tm) viewers to play Limbo for their chance to "Shine Like a Top Model" and find out. Four lucky winners will receive an all-expenses paid trip to New York City, where they will be treated to a model-worthy makeover from celebrity stylist Ted Gibson, celebrity makeup artist Crissy Barker, and a personal style consultation and shopping spree with Glam.com. They will also receive a photo-shoot with fashion photographer Angelika Grundler, and a selection of products from the new CoverGirl Spring Color Collection. In addition to the four grand prize winners, 16 lucky weekly participants will win a $500 shopping spree at Glam.com.
Limbo is an engaging text messaging game -- played via cell phone or online. It's distinct from any other experience in that it's a truly interactive game where the winner is the person who picks the lowest unique number that no other player picks. It encourages players to develop and employ strategies to find the lowest unique number as they receive instant feedback and tips regarding the numbers they pick (e.g., "you have the lowest unique number," "your number is unique but not the lowest," etc.). The person who has the lowest unique number at the end of the game will strut away as the winner. Previous Limbo winners have won amazing prizes for ridiculously low prices such as a Hummer H3 for $36.65 and a Mini Cooper for $50.43.
CoverGirl offers a full line of products for face, lips, eyes and nails for women of all ages who want a clean, fresh and natural look. Kicking off its eighth season, the wildly popular America's Next Top Model(tm) has taken the world by storm. On the runaway hit series, Tyra Banks gives everyday people an opportunity to strut their stuff in the high-stress, high-stakes world of modeling. The series follows a group of young women with a passion for posing, who live together and vie for a modeling contract and the chance to be a CoverGirl.
Cell phone users in the United States can start playing for the CoverGirl "Shine Like a Top Model" game by sending a text message with the keyword MAKEOVER to 41414. For complete rules and more information, visit www.41414.com.
About CoverGirl
CoverGirl is manufactured by Procter & Gamble. P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(r), Olay(r), Head and Shoulders(r), Max Factor(r), Cover Girl(r), Always(r), Sassoon Professional(r), Wellaflex(r), Rejoice(r), Sebastian Professional(r), Herbal Essences(r), Koleston(r), Clairol Professional(r), Nice 'n Easy(r), Venus(r), Gillette(r), SK-II(r), Wella Professionals(r), and the luxury or prestige fragrance licenses for Dolce & Gabbana(r), Valentino(r) , Hugo(r), and Gucci(r). Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).
Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744