Beere Financial Group Acquires R&B / Dance Diva's Entertainment Company - 'Vessel Worldwide Music'


ORLANDO, Fla., April 25, 2007 (PRIME NEWSWIRE) -- Beere Financial Group, Inc. (Pink Sheets:BRFG), an equity holdings company, announced today that it has acquired R&B / Dance Diva Joyce Sims Entertainment /Dance Label Vessel Worldwide Music.

Beere Financial Group continues its aggressive growth plans and expanded its entertainment properties with the acquisition of R&B / Dance Diva Joyce Sims Music Label Vessel Worldwide Music.

The company's current distribution deal is to distribute Ms. Sims current album, "A New Beginning." Ms. Sims is working on her new project (untitled), which has a tentative release date for October 2007. Ms. Sims also plans to re-release of her entire catalog as well as new video projects through Vessel Worldwide Music.

Other plans are to release two additional projects over the next 12 months. The company's intense search continues for new projects and a final decision will be forthcoming.

"We are extremely excited about this merger with Beere Financial Group and our plans are to release my new project along with the re-release of my entire catalog this year as well as two additional projects late 2007/early 2008. We are feverishly searching for the right project and our mission is simple with the focus on Digital distribution and intense Web marketing. It has always been a staple in the industry for artists to walk in to a retail store and see their CD on the shelf. But with the industry in such a flux and declining retail sales, it is all about creativity and it is a digital, wireless and mobile world and we want to be in a player in that world.

"I think that a huge part of the dance market is being ignored with regard to the stars of 80s and early 90s and we intend to offer these great talents an unique opportunity that will help stimulate their career as well as get them more involved on the business side of the business, that has been sorely missing for many years.

"What makes this merger cost effective and profitable is that our partners in BRFG are great synergy partners. This will allow revenues and profits to remain strong," states Joyce Sims President and CEO of Vessel.

"I have worked with Joyce and the people at Beere for quite a while and I think this is a great fit. On Joyce's last album, we had the pleasure to work with great producers and remixes like Junior Vasquez, Frisca and Lamboy and Benjamin Deffe. I think that there is great talent in the industry that is being ignored. Vessel Worldwide Music wants to introduce that talent to the world. In speaking to the principals at Beere and Vessel, we welcome discussions with top talent and are looking forward to doing business with them in the future," states Rick Papaleo, President of Central Park North Enterprises and new business development consultant for Beere Financial Group.

Beere Financial Group anticipates strong revenues from the acquisitions in both the entertainment and technology industries. First-quarter revenues will be posted within the next 14 days on the company's website.

"I am extremely optimistic about our new plan. Our sagging stock price has been a concern but with the addition of ARB and Vessel and the continued growth of CED Entertainment and Halogen Records, I feel strongly that BRFG is ready to make a strong move forward," states Steve Lane, President of Beere Financial Group.

A more comprehensive detailed breakdown and update of the company's activity are expected to be posted on the Company website at www.beerefin.com and a myspace page is underdevelopment.

Forward-Looking Statements

Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results.


            

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