NEW YORK, May 10, 2007 (PRIME NEWSWIRE) -- Waterfront Media, the largest privately held online health company (www.waterfrontmedia.com), announced today that it has appointed Amy Wolfcale vice president and Chief Communications Officer. Most recently, she was the vice president of corporate communications at Dow Jones & Company.
In her new role, Ms. Wolfcale will be responsible for all strategic communications and branding initiatives for Waterfront Media on the corporate level and for the Everyday Health Network, the third largest online commercial health property, with 7.67 million unique visitors, according to comScore Media Metrix. Waterfront Media is the publisher of Everyday Health.com (www.everydayhealth.com), its flagship site, as well as well-known health and self-help destinations including Southbeachdiet.com, based on Dr. Arthur Agatston's bestselling South Beach Diet books; the pregnancy and parenting site, WhatToExpect.com in partnership with Heidi Murkoff, author of the highly successful What to Expect When You're Expecting series; Fit Forever with fitness expert Denise Austin, along with Dr. Andrew Weil's online health program, MyOptimumHealthPlan.com, the fitness and life training site of Jillian Michaels of NBC's The Biggest Loser, and the newly-published DukeDiet.com.
"We're glad Amy has joined Waterfront Media at such an exciting time," said Ben Wolin, Chief Executive Officer and co-founder. "We look forward to her leadership on the many strategic communications opportunities we are facing as we work hard to meet intense consumer demand for our products and to serve our expanding base of advertisers."
Ms. Wolfcale has more than 17 years of experience designing strategic public relations and public affairs programming. Prior to Dow Jones, she served as the director of communications at MONEY magazine, a unit of Time Warner Inc.
About Waterfront Media
Waterfront Media (www.waterfrontmedia.com), the premier online publisher of self-help experts, is the largest privately held online health company. With the Internet at the core of its publishing platform, Waterfront Media connects America's best health experts with millions of people looking to improve their lives through advice, tools and online communities. Waterfront Media is the online publisher of EverydayHealth.com and Web sites for Arthur Agatston's South Beach Diet book, fitness guru Denise Austin, as well as MyOptimumHealthPlan.com, Dr. Andrew Weil's online program, and WhatToExpect.com based on the best-selling pregnancy and parenting guide, "What to Expect When You're Expecting" by Heidi Murkoff. Through its network of sites, Waterfront Media enables consumers to manage their health online and make positive life changes through unique interactive features and personalized advice, tools, and online communities.