SAN DIEGO, May 14, 2007 (PRIME NEWSWIRE) -- Entropic Communications, a leader in home networking for digital entertainment, today announced that global corporate brand strategist Susan Huberman has joined the company in the newly created position of vice president of corporate marketing and communications. Susan will lead the development of the company's brand positioning and integrated communications strategy as Entropic continues to build on its leadership position in connected home entertainment.
Susan has nearly 20 years experience in strategic marketing management for private and public companies in consumer electronics, high tech and consumer packaged goods. Before joining Entropic, she was VP of corporate marketing at Cymer, Inc., where she led corporate branding and strategic marketing.
"Susan's vast experience in global marketing and communications will help us establish our brand position as a connected home chipset company," said Patrick Henry, president and CEO of Entropic. "Susan is an expert in brand development, product positioning, and strategic marketing, and we are delighted to have her join the Entropic management team."
Susan was founder and chief marketing officer of MOD Consulting, a strategic marketing firm serving the marketing needs of growing companies. Prior to MOD, Susan was chief marketing officer for Iomega Corporation where she was responsible for global communications, brand management, customer support and emerging technologies. She was VP of Marketing at Munchkin, Inc., has held a variety of senior marketing positions at Hewlett Packard, and began her career in consumer packaged goods at Alberto Culver. Susan was also a management consultant in Accenture's consumer products practice.
"I am excited to be joining the Entropic team," said Susan Huberman, vice president of corporate marketing and communications. "I look forward to leveraging my consumer and technology marketing skills to help build the Entropic brand into a recognized leader in connected home entertainment."
Susan has been a requested speaker and facilitator on brand strategy, customer centric marketing and marketing measurement at industry conferences sponsored by the American Marketing Association, the CMO Council, Marketing Focus North America, Marketing Focus Europe and Frost Sullivan. She is a contributing author in the business book series Inside the Minds, Leadership in Marketing and was nominated for the Athena Pinnacle Award recognizing women leaders in technology.
Susan has a M.B.A. from The Wharton School in Strategic Planning and Marketing Management, and her B.S. in Business Administration from Pennsylvania State University.
About Entropic Communications
Entropic Communications, Inc., is the leading developer of LAN and WAN networking of multimedia for the connected home. Entropic's products allow consumers to easily share digital entertainment throughout the home, fundamentally changing the way content such as movies, music and images are stored and networked by consumers. For more information: www.entropic.com.
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