i-level and Smartwin to Explore 3G Technology for Next Generation Mobile Media Platform


SHANGHAI, China, May 14, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL) and its technology partner, Smartwin Technology Ltd., announced today they have agreed to begin working together on researching applications of 3G communication technologies suitable for mobile digital media networks, in anticipation of China's launch of TD-SCDMA late this year.

The adoption of 3G communication technology is expected to create numerous new opportunities in the wireless and digital media sectors through its increased data transmission rates and breadth of services. i-level expects that this will eventually allow for multiple new functions and applications to be developed and added to its current media platform.

Ian Sullivan, Vice-President and COO of i-level, commented on the announcement, saying, "We look forward to deepening our relationship with Smartwin Technology-an important partner and a truly innovative industry leader-and developing exciting, next-generation digital media solutions for i-level and our partners."

i-level and Smartwin have been working together for more than 2 years on digital media solutions for the transportation industry. Together they designed and developed i-level's multimedia advertising display units ("ADUs"), which are currently in operation in more than 3000 taxis in Shanghai. As i-level expands its network of taxi-based ADUs across China, the Company plans to continue looking for technological improvements that could better the viewing experience for passengers or facilitate the management of media networks.

"Smartwin is committed to developing cutting edge solutions for our clients in the digital media and transportation space," commented Smartwin Technology's President, David Leung. "China is working on its own 3G network standard and we intend on being ready to take advantage of this new technology and the opportunities it will present."

About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.

About Smartwin: Smartwin Technology Ltd. (www.smartwintech.com) is a high-tech company engaged in the development of powerful enterprise solutions, specifically in the areas location-based fleet management and digital media networks. From its technology centre in Shanghai, PRC, Smartwin's engineers develop customized software and hardware solutions for a variety of clients in multiple industries, located in different parts of the world.

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.



            

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