KANSAS CITY, Mo., May 31, 2007 (PRIME NEWSWIRE) -- Adding three more classic consumer brands to its client roster, Bernstein-Rein is now representing the Crock-Pot(r), Mr. Coffee(r) and Sunbeam(r) brands. The agency will provide both strategic and creative direction for their marketing efforts. The three brands are owned by Sunbeam Products, Inc. d/b/a Jarden Consumer Solutions, a leading consumer products company headquartered in Boca Raton, Fla.
"The agency's strengths in multiple disciplines led Jarden Consumer Solutions to award Bernstein-Rein the accounts," said Mary Ann Knaus, senior vice president of strategic development and global marketing. "We've certainly been aware of Bernstein-Rein and have had discussions with them for a couple years now," she explained. "Not only were we impressed with their strategic thinking and creative product, but also the recent developments they've made in their consumer targeting capabilities. We think they'll be a great fit with our brands."
"Jarden Consumer Solutions chose us for our understanding of the power of branding and our ability to ensure their powerful brands are positioned perfectly for tomorrow's customer," said Steve Bernstein, president of Bernstein-Rein. "We're looking forward to leading the communication efforts for these classic American brands, that millions of people use on a daily basis."
Bernstein-Rein understands that real enduring strength comes from being true to who you are. As an independent marketing communications agency, Bernstein-Rein is uniquely positioned to deliver that authenticity and customer connection. Established in 1964, it continues to build and nurture some of the world's best-known brands and inspire consumers to act. Go to www.bernsteinrein.com for a list of its clients and to see its award-winning work.
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Jarden Consumer Solutions has more than 13,000 employees and operates in 10 countries. It is a wholly owned subsidiary of Jarden Corporation, ranked No. 585 on the Fortune 1,000 list of America's largest corporations. Visit www.jardencs.com to find out more.