CANNES, France, June 20, 2007 (PRIME NEWSWIRE) -- Spotzer Media Group BV, the first global "long-tail" advertising agency, today announced the launch of Spotzer Studio, a virtual ad creation platform through which creative professionals around the world are invited to participate in making "ready-to-air" video commercials. Amsterdam-based Spotzer made the announcement at the Cannes Lions Advertising Festival in Cannes, France.
Effective immediately, producers, directors, concept developers, copywriters, musicians, editors, animators and other creative professionals accessing the online studio (www.spotzerstudio.com) will be able to find and respond to briefs calling for various types of participation in making commercials. Respondents will earn cash compensation and, in some cases, royalty rights to share in future revenues generated with the content they create.
Spotzer Studio will also enable individuals to form teams and collaborate with other professionals in developing ads. The site will feature a variety of social networking-like features designed to help young talent develop artistically and technically.
Spotzer offers turn-key multi-media video advertising campaigns to local businesses around the world. The year-old agency offers advertisers an online library of hundreds of high-quality "ready-to-air" video commercials that clients can personalize with unique logos, slogans, photos and contact information. Spotzer also helps clients configure and purchase highly targeted media campaigns across television, web and out-of-home TV networks. Entire campaigns can be bought on Spotzer's website (www.spotzer.com) for as little as EUR 5,000.
"A year ago we announced at Cannes Lions our plans to build the world's first global advertising agency dedicated to making video commercials fast, affordable and highly targeted for local businesses globally," said Spotzer CEO and veteran Internet entrepreneur Andrew D. Klein. "With our infrastructure built and small businesses globally showing great interest in licensing our pre-produced ads, we are now ready to open our ad creation activities to wider participation. By sourcing talent from around the world, at all levels of experience, we expect to both enhance creative choices and further lower costs for local businesses seeking to make the move into video advertising."
Thed Lenssen, Spotzer's chief creative officer (and winner of three Cannes Lions,) added, "Since last spring, a group of trusted partners from around the world have worked diligently with our in-house teams to pioneer a new economy in commercial creation. With the launch of Spotzer Studio, we are now inviting more people to come and see what we do, how we do it and how they can get involved. Together we will build the world's best archive of categorical and thematic commercials designed to be quickly and easily personalized for unique clients in any country, language or culture."
About Spotzer
The first global "long-tail" advertising agency, Spotzer offers turn-key multi-media video ad campaigns to local businesses around the world. Through the group's website (www.spotzer.com,) advertisers can license and then personalize a high-quality video commercial for remarkably low fees. Advertisers can also create geographically and demographically targeted media plans and purchase advertising time on television, websites and out-of-home TV networks. Comprehensive campaigns cost as little as EUR 5,000.