Verizon Wireless Launches Limbo Auction in Celebration of Disney's Latest Release in the Pirates of the Caribbean Trilogy With Treasures Worth More Than $100,000

Grand Prize Features a Soiree Aboard Cinematic Icon, the Black Pearl


BASKING RIDGE, N.J. and BURLINGAME, Calif., June 21, 2007 (PRIME NEWSWIRE) -- Is a Pirate's life for you? As if the release of Disney's Pirates of the Caribbean: At World's End wasn't enough to make you want to be a pirate, Verizon Wireless exclusively teams up with mobile entertainment pioneer Limbo 41414 to offer subscribers the chance to play for more than $100,000 in swashbuckling booty.

For the first time ever, Limbo Auction participants have been given the opportunity to bid on this once-in-a-lifetime grand prize -- an ultra exclusive party aboard the Black Pearl, the often sought-after vessel in Disney's Pirates of the Caribbean trilogy. The lucky player with the lowest unique bid at the Limbo Auction's end -- along with his or her first mate -- will be flown to the Black Pearl in Los Angeles, to get their groove on as well as receive deluxe accommodations.

In addition to the "Party on the Pearl," Verizon Wireless is giving away enough booty to fill a sunken treasure chest. Just for participating, players could win one of five trips to the Bahamas, 27 pieces of rare jewelry, 10 guitars, 20 V CAST Mobile TV-capable phones, and thousands of text alert subscriptions. Upon winning one of the "spot prizes," players will be alerted via a text message on their mobile phones instructing them to go to www.41414.com to discover their treasure.

To enter the "Party on the Pearl" Limbo Auction, Verizon Wireless subscribers must text the keyword PIRATES to 41414 from their mobile phones or visit www.41414.com /pirates to play online through June 28, 2007. Standard text rates apply and complete Limbo Auction details are available at www.41414.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 60.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 66,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD), (LSE:VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners, awarding more than $530,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and see all of the current live Limbo Auctions, visit www.41414.com.

The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744

About the movie



 PIRATES OF THE CARIBBEAN: AT WORLD'S END        Release: May 25, 2007
 Genre: Action-Adventure
 Rating: PG-13


 Cast:                 Johnny Depp, Orlando Bloom, Keira Knightley,
                       Geoffrey Rush, Chow Yun-Fat
 Director:             Gore Verbinski
 Written by:           Ted Elliott & Terry Rossio
                       Based on Walt Disney's Pirates of the Caribbean
                       and characters created by Ted Elliott & Terry
                       Rossio and Stuart Beattie and Jay Wolpert
 Producer:             Jerry Bruckheimer
 Executive Producers:  Mike Stenson, Chad Oman, Bruce Hendricks and
                       Eric McLeod


 In the follow-up to the record-breaking smash 2006 hit PIRATES OF THE
 CARIBBEAN: DEAD MAN'S CHEST, we find our heroes Will Turner (Orlando
 Bloom) and Elizabeth Swann (Keira Knightley) allied with Captain
 Barbossa (Geoffrey Rush) in a desperate quest to free Captain Jack
 Sparrow (Johnny Depp) from his mind-bending trap in Davy Jones'
 locker -- while the terrifying ghost ship, the Flying Dutchman, and
 Davy Jones, under the control of the East India Trading Company,
 wreaks havoc across the Seven Seas.  Navigating through treachery,
 betrayal and wild waters, they must forge their way to exotic
 Singapore and confront the cunning Chinese Pirate Sao Feng (Chow Yun-
 Fat).  Now headed beyond the very ends of the earth, each must
 ultimately choose a side in a final, titanic battle -- as not only
 their lives and fortunes, but the entire future of the freedom-loving
 Pirate way, hangs in the balance.

 Produced by Jerry Bruckheimer and directed by Gore Verbinski from a
 screenplay written by Ted Elliott & Terry Rossio, our beloved cast
 sets sail once again on a fresh new adventure on May 25, 2007.


 WALT DISNEY PICTURES/
 www.pirates.movies.com in association with JERRY BRUCKHEIMER FILMS

            

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