ADVISORY, June 26, 2007 (PRIME NEWSWIRE) --
WHAT: The Houston Association of Black Journalists (HABJ)
presents its annual interactive seminar "Making the
Media Work for You." This year, HABJ requested top
leaders in the communications industry -- the "news
makers and news breakers" -- to lead working sessions.
These sessions are designed to provide small businesses
and community-based, nonprofit organizations the tools
needed to effectively gain access to the media for news
coverage or to successfully promote their products or
services in the market. The six sessions include:
Developing a Media Plan and Collateral Materials that
Service Your Plan, What Makes the News: The Process of
Determining the News, Best Practices to Get the Media
to Work for You, Getting Your Story Covered in the
Print Media, Leveraging Your Purchasing Power and
Covering the Story from an Anchor's Perspective.
The seminar is free to small business and
community based organizations that registered
online at http://www.portofhouston.com/habj.html .
Registration is limited to 150 people.
WHEN: 8:30 a.m. to 1:45 p.m. Saturday
WHERE: Texas Southern University, Houston, Texas 77004 Martin
Luther King Building (Cleburne Street between Ennis
and Tierwester)
WHO: Program presenters include
* Andrew Guy, Feature Writer, Houston Chronicle
* Argentina James, Public Affairs Director, Port of
Houston Authority
* Audrey Gilbreath, President and CEO, Gilbreath
Communications Inc.
* George Thomas, General Manager, KTSU Radio
* James Campbell, Readers' Representative & Editorial
Board Member, Houston Chronicle
* Jason Spencer, Deputy City Editor-Enterprise,
Houston Chronicle
* Jerome Gray, Senior News Editor/Anchor, KPRC Local 2
* Kathy Williams, VP and News Director, Fox 26 KRIV-TV
& My 20 KTXH-TV
* Len Cannon, Anchor, KHOU-TV Channel 11
* Melanie Lawson, Anchor/Host of Crossroads, KTRK-TV
Channel 13
* Paulette Peoples, Regional Manager, PrimeNewswire
* Sonny Messiah Jiles, Publisher & Owner, Houston
Defender
* Tony Wyllie, VP of Communications, Houston Texans,
NFL
* Wreatha Castile, Media Consultant, Castile &
Associates
* Yolanda Green, Community Relations Dir. & Host of
Outlook Houston, KHCW-TV CW39
AUDIO/VISUAL: 8:45 a.m.-9:00 a.m. Opening Program/Preparation Remarks
9:00 a.m.-12:45 p.m. Sessions
12:45 p.m. -1:45 p.m. Lunch Mixer/Tour of TSU's TV Studio
CONTACTS: Bridgett Holden-Joe, bhjoe@scprelations.com, (281) 763-2151
David Ellison, david.ellison@chron.com, (713) 362-6656
HABJ is an organization of journalists, students and media-related professionals that provides quality programs and services to and advocates on behalf of black journalists in Houston and the surrounding area. The organization was founded in 1986 and is the largest organization of journalists of color in Houston. HABJ is an affiliate of NABJ, the National Association of Black Journalists. For more information, visit: www.habj.org, email houstonabj@hotmail.com, call (713) 221-3220 or write to Houston Association of Black Journalists. P.O. Box 565 Houston, TX 77001-0565