DELRAY BEACH, Fla., June 27, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) the maker of Celsius(r), the innovative beverage credited for creating the calorie burning category that is revolutionizing the beverage market, today announced that Vitamin Shoppe, one of the nation's leading vitamin and health supplement retailers, will be carrying Celsius in its stores throughout the country. The nationwide availability of the great tasting, category creating, clinically-studied, calorie burner is the result of a successful trial of Celsius in California, Florida, and New York.
According to feedback from Vitamin Shoppe, Celsius has proven to be a strong mover based on both sales and positive input from customers and that's led to expanding the availability of the clinically proven calorie burner at Vitamin Shoppe stores across the country. Known for its innovative product lines, Vitamin Shoppe is putting the full line all of five flavors on store shelves because its customers fit the Celsius drinker profile of people who demand nutritional benefits from the products they consume as they seek to achieve a healthier lifestyle. Celsius also stands to benefit from the various sponsorships of triathalons, bike races and other competitions the leading retailer supports. Celsius is a natural choice for sampling and for consumers to try at these events and, with the expanded availability, now consumers around the country can enjoy the calorie burning, energy providing and great tasting benefits Celsius delivers.
"Vitamin Shoppe is a trendsetter in the nutrition and supplement sectors and we consider its customers among the most nutritionally savvy in the market," said Erin Heit, Marketing VP of Celsius, Inc. "To have gained their acceptance and to have Celsius available in all of their stores sends a great message that people believe in our product and our mission as a sports nutrition company of bringing healthier refreshment through science and innovative nutrition."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the calorie burning beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been proven to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was proven to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on May 15, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.