LOS ANGELES, June 28, 2007 (PRIME NEWSWIRE) -- DBLA, formally known as Double A, announces the launch of its new website www.lifeafterdenim.com and its MySpace profile www.myspace.com/dblaclothing.
"Our new website corresponds with the re-launch of our brand," said Alexis Frey, design director of DBLA. "The aesthetic mirrors the collections -- bold, modern and streamlined."
The website features an industrial, modern look which reflects the new design direction of the line. The updated direction is a fresh take on contemporary styles for a life beyond denim. Visitors to the site can catch a glimpse of DBLA collections, find store locations and read news on events and shows sponsored by DBLA, as well as features in magazines and other news related events.
About DBLA
DBLA is a fusion of LA and NY style with a fit that creates loyalty. It's effortless fashion that captures a jeans wear attitude in a non-denim collection. DBLA is life after denim.
DBLA can be found at upscale specialty boutiques and department stores including Nordstrom, Lisa Kline, M Fredric, and Universal Gear, among many others.