DELRAY BEACH, Fla., June 29, 2007 (PRIME NEWSWIRE) -- Celsius Holdings, Inc. (OTCBB:CSUH) the maker of Celsius(r), the innovative beverage credited for creating the calorie burning category that is revolutionizing the beverage market, today announced that it has entered into a strategic partnership with Ryka Iron Girl, an organization whose mission is to empower women to live a balanced, healthy lifestyle. Celsius will be a featured beverage at the remaining seven Ryka Iron Girl events taking place across the country and will kickoff its involvement this weekend in downtown Denver. The Denver event is being held on Sunday, July 1 at Veteran's Park at the State Capitol. The Denver Iron Girl will be highlighted by 5 mile and 5k competitions with an 8am start time.
The Celsius field marketing team will be at the Denver event to sample the leading calorie burning beverage to participants and attendees and will also be able to answer questions about Celsius' energy boosting and metabolism raising powers. Celsius has opened up an entirely new category of healthier beverages and the Ryka Iron Girl provides a platform for consumers to learn and become more aware of the functional benefits this revolutionary beverage offers.
"We're thrilled to partner with Ryka Iron Girl for the remainder of their season because our brands share a common theme of being healthy, fresh and focused. It will be valuable to have Celsius gain exposure and be sampled to large groups of women with can-do attitudes and positive spirit across the country," said Erin Heit, Marketing VP.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB:CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the calorie burning beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. For more information about Celsius and Celsius, Inc., please visit www.celsius.com. For investor information, please visit www.redchip.com.
About Celsius(r)
Celsius is a dietary supplement that in multiple clinical studies has been proven to burn calories, boost energy and increase metabolism for up to three hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was proven to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is available in five great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on May 15, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.