SHANGHAI, China, July 18, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL) announced today that it has signed a content licensing agreement with House Films to air a short-form version of the reality TV show Quest USA on the company's in-taxi digital media network. The Quest USA series -- also known by its Chinese name Da Tiao Zhan -- is a reality show in the style of The Amazing Race that features four teams of Chinese-speaking contestants traveling through the U.S. and competing against one another in a variety of challenging contests.
"We're very pleased to partner with i-level Media and offer the Quest USA series to taxi passengers in China via i-level's unique digital media network," said Sarah Zhang, the Producer of Quest USA and a partner at House Films. "This arrangement will provide some exciting new entertainment for passengers and also generate significant exposure for the show."
Ian Sullivan, i-level's Chief Operations Officer, commented on the agreement, saying, "The Quest USA series is engaging and fun to watch and it makes a great addition to our current programming mix on the i-level Mobile Media Network. Like our other content, we expect it to capture and retain the attention of i-level's viewers, making the media platform more effective for our advertising clients."
As of next week, i-level will begin incorporating special 3-minute-long episodes of Quest USA into its weekly 18 minutes of program content and advertising that are seen by more than 200,000 taxi passengers per day in Shanghai.
About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.
About House Films: House Films (www.housefilms.com) is a China-based production company that was founded in 1989 in New York and moved to Shanghai in 2005. House Films specializes in production of television programs, commercials, and corporate videos. The company provides full production services for a variety of corporate clients and produces quality TV shows for the worldwide market. House Films produced the 1st Chinese reality TV show in the U.S., Quest USA / Da Tiao Zhan.
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