i-level Media Group Appoints Don Chen as Chief Financial Officer


SHANGHAI, China, Aug. 7, 2007 (PRIME NEWSWIRE) -- The Board of Directors of i-level Media Group Inc. (OTCBB:ILVL) is pleased to announce that after an extensive executive search, Don Chen has been appointed to the position of Chief Financial Officer of the company. Concurrent with Mr. Chen's appointment, Ian Sullivan resigned his duties as acting CFO but remains with the company as its Chief Operating Officer.

Don Chen has a total of 13 years of corporate financial management experience, acquired both in China and in the U.S., within the IT, automotive, and advertising industries. Prior to his appointment as CFO of i-level Media Group, Mr. Chen was Financial Controller of Communication Central Group (CCG), the largest independent interactive marketing agency in China. Mr. Chen leaves CCG to join i-level following the recent sale of CCG to a major multinational advertising group.

Prior to his tenure at CCG, Mr. Chen was Finance Manager at Brilliance China, one of the leading automotive manufacturers in China, from 1999 through 2004. During this period he played a key role in negotiating and implementing that company's joint venture with BMW AG. Prior to that, Mr. Chen worked for Dell Computer Co. while they were establishing their China operations, and also for Expert Computer International in the United States. Mr. Chen has a Bachelor's degree in Finance and an MBA from California State University in Fullerton.

"We are very pleased to have Don join our senior management team at i-level," stated i-level's President and CEO, Aidan Sullivan. "His experience and skills will be of tremendous value to us as we continue to build i-level into a major, national digital media operator in China, and develop the most optimal strategies for financing our growth."

About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.



            

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