ATLANTA, Sept. 18, 2007 (PRIME NEWSWIRE) -- Spunlogic, an award-winning interactive marketing and technology agency, announced today that the agency's president will speak at DMA 2007. The presentation will address how new social mediums are impacting the future of email marketing.
DMA07, the industry's largest gathering of direct marketing professionals, is the Direct Marketing Association's (DMA) annual conference and exhibition. DMA07, which will be held October 13-18 at Chicago's McCormick Place West, will feature more than 150 educational sessions, plus roundtables, case studies, white papers, and research reports. In addition, the conference's exhibit hall will include more than 500 exhibiting companies.
Spunlogic's president, Jeff Hilimire, will address the impact of new interactive mediums on email marketing, such as text messaging and social networking sites like MySpace and Facebook.
"The face of direct marketing has changed dramatically over the past few years, thanks to new and more interactive channels of communication. Keeping up with the change and building effective programs is a serious challenge for marketers," said Jeff Hilimire, president of Spunlogic. "The DMA's conferences are a way for industry professionals to stay ahead of the curve; and I'm thrilled to have the opportunity to be a part of it."
To register for DMA07, or for additional information, please visit www.dma07.org .
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, behavioral research, interactive design, web development, email marketing, online advertising, intranet/portal design and development, virtual world development and e-commerce applications. Spunlogic is the Email Agency of Record for InterContinental Hotels Group and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, The Home Depot, Philips, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink and SeaWorld. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.