TORRANCE, Calif., Dec. 18, 2007 (PRIME NEWSWIRE) -- Execute Sports, Inc. (OTCBB:EXCS) announced today that it plans to expand its advertising campaign with Wakeboarding Magazine throughout 2008. During the new year, Execute expects to more than double the number of advertisements run in the magazine from three to seven features.
In addition to the print ad campaign, which will include five full-page and two dual-page spreads, Execute Sports also plans to expand its digital online exposure through its contract with the magazine. This is expected to be achieved through a combination of efforts including: product of the week features, banner advertisements, and the featuring of Execute Sports branded products in periodic e-newsletters.
Execute Sports, Inc. is also pleased to announce the hiring of Ricky Gonzalez and Sean O'Brien to its 2008 pro rider team. The company is also very pleased to introduce Gretchen Hammarberg, the first female rider in team history. Execute Sports, Inc. plans to further strengthen its pro rider team in the coming months and will update the public upon the hiring of new athletes.
CEO Geno Apicella commented, "We are very excited heading into 2008 as our traditional watersports product line gains increased traction through both word of mouth and our aggressive marketing efforts, which include advertising in well-respected industry periodicals such as Wakeboarding magazine. We are also extremely happy with our initial lineup of pro team riders and are very proud to introduce a woman to our team for the first time ever." Mr. Apicella concluded, "With our recently acquired Sugar Sand boats subsidiary already generating revenues for 2008 and providing a very solid complement to our traditional watersports business, we feel that Execute Sports is much more strongly positioned for growth in the new year than it was just one year prior."
Additional company information, press releases and general commentary can be viewed by visiting http://www.excs.msprofit.com.
About Execute Sports, Inc.
Based in Torrance, California, Execute Sports, Inc. develops performance products including wetsuits, vests, rash guards and wakeskates for the action sports industry. The Company's brands include Execute Wetsuits, Kampus Wakeskates and Kampus Shoes, Collective Development Bindings and Collective Development Bags. For more information, go to http://www.executesports.com.
Certain statements in this press release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include expectations regarding the ability of the company to continue its growth and the financial performance thereafter. These statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this release. These risks include the ability to accomplish goals and strategies, anticipated revenue enhancements, general economic conditions and the level of consumer spending, and numerous other factors identified in the Company's Form 10-KSB and other filings with the Securities Exchange Commission.