ATLANTA, Jan. 2, 2008 (PRIME NEWSWIRE) -- Spunlogic, an award-winning interactive marketing and technology agency, announces the addition of Joe Koufman as Vice President of Business Development and Marketing.
"I am very excited to bring in an executive with Joe's experience to lead Spunlogic's business development and marketing efforts," said Jeff Hilimire, president of Spunlogic. "His ability to connect and form relationships with marketers will be a highly valuable asset, particularly as it relates to building on the awareness of our Behavioral Research services."
Joe Koufman brings over 13 years of sales, marketing, and management experience in building and growing relationships with major technology vendors such as CA, Oracle, Consona, Infor, and Cognos. Most recently, Koufman spent 8 years with KnowledgeStorm leading the strategic accounts team to record growth that resulted in the sale of KnowledgeStorm to TechTarget, Inc. (Nasdaq:TTGT) for $58 million in November 2007.
"I have been admiring Spunlogic's emergence into one of the top interactive agencies in the southeast and country for many years," said Joe Koufman. "I am excited to join the incredibly talented team at Spunlogic and to offer my expertise to help grow the organization."
Koufman also has served on the board of directors for the Atlanta Interactive Marketing Association (AiMA) since 2004 and currently serves as vice president, and is next in line to become president in 2009.
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, interactive design, web development, email marketing, online advertising, intranet/portal design and development and e-commerce applications. Spunlogic is the Email Agency of Record for InterContinental Hotels Group and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink, SeaWorld, The HoneyBaked Ham Company and Simmons Bedding Company. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.