E*Assist Unveils Compliance Officer Report Card




   -- New Compliance Officer Segmentation Tool Supports Exponential
                   Growth Among Broker-Dealer Firms
     -- Improves Monitoring, Reporting, and Tracking Capabilities

NEW YORK, Jan. 24, 2008 (PRIME NEWSWIRE) -- E*Assist, a provider of business growth and compliance management solutions for the financial advisor community, has launched a segmentation tool that gives compliance officers unprecedented monitoring access to the advisors they oversee. Recognizing the demand and opportunity for broker-dealer firms to increase productivity, E*Assist delivers a solution that gives compliance officers a real-time view of advisor performance and compliance activity.

The E*Assist platform provides a level of business transparency that takes the guess-work and leg-work out of monitoring businesses transactions. By integrating oversight into routine client management activities, E*Assist enables broker-dealer firms to automate the process of monitoring performance. Compliance officers, direct supervisors, branch managers, and other executive support are able to manage advisors more efficiently and supervise more advisor activity.

The Compliance Officer Report Card component applies preset compliance activity templates to cross reference advisor activity. Advisors are segmented by assets under management, or commissions/fees earned. When an advisor satisfies an assigned compliance program, the system automatically updates the compliance dashboard. This empowers the compliance officer to monitor their firm's up-to-the-minute advisor performance and reporting activity, identifying any problems or omissions. As a result, firms are able to monitor a growing pool of advisors, and identify and correct instances of underperformance immediately. The bottom line for broker-dealer firms is reduced management expenses and a scalable platform for low-cost growth.

"The launch of our Compliance Officer Report Card is an important evolution in the technology we provide to brokerage and financial advisor firms," stated Ted Tsung, chief executive officer of E*Assist. "By giving compliance officers unfettered access to the reps they oversee, our Report Card will drive exponential growth among small and mid-sized firms. These broker-dealers now have the capability to hire a much larger pool of advisors at a minimal additional cost to the firm, with the confidence that their performance and compliance requirements are being met," Tsung explained.

About E*Assist

Founded in 2006, E*Assist partners with companies in the financial advisor community to facilitate immediate bottom-line impact and long-term business growth through an automated approach to improved client service and compliance management. The company's technology platform integrates real-time compliance data capture into a client management application, enabling clients to address complex compliance and client management issues, while facilitating increased client contact and productivity. E*Assist's offices are located in New York, NY. For more information, please visit www.eassistllc.com.



            

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