NORTH BERGEN, N.J., Feb. 6, 2008 (PRIME NEWSWIRE) -- Americans are learning that there's much more to chia seeds than sprouting terracotta pets. Chia seeds have been garnering quite a bit of media attention lately, and health-conscious consumers are wondering what all the hype is about.
In addition to being one the richest sources of heart-smart Omega-3, an essential fatty acid, chia is also a great source of protein, fiber, and essential minerals.
"Our customers have been asking about the health benefits of chia seeds, so we're carrying a number of chia products to meet the demand," said Rob Maru, Vitamin Shoppe Category Manager of Vitamins and Supplements.
Once a staple of the Incan, Mayan, and Aztec cultures, chia seeds are versatile and easy to incorporate into the diet, by sprinkling the seeds on foods or by mixing into beverages. Chia can also be substituted into any flax recipe without grinding.
Chia seeds are available at the more than 340 Vitamin Shoppe locations in the United States and online at www.vitaminshoppe.com.
Chia seeds have recently been featured on The CBS Saturday Early Show, The Oprah Winfrey Show, and The Joan Hamburg Show
About Vitamin Shoppe Industries, Inc.
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 340 company-owned retail stores, national mail order catalogs, and two websites, www.vitaminshoppe.com and www.Bodytech.com.