WARREN, R.I., Feb. 19, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, has published a new special report for email marketers on why Apple iPhones are a game-changing electronic device and not just a blip on the screen. The free special report, titled "iPhones & Email Marketing - 10 Pros & Cons," contains practical tips and in-depth information for any marketer who wants to reach the mobile demographic -- a marketing segment with disposable income that lives at the speed of Internet time.
The iPhones & Email Marketing special report can be found at the MarketingSherpa website at: http://www.MarketingSherpa.com/article.html?id=30338.
"iPhones have ultimately changed how email marketers can tap into the mobile marketplace and target wireless consumers," said Tad Clarke, Editorial Director of MarketingSherpa. "One of our key findings reinforced what we have been telling our readers -- go out and buy at least an iPhone and BlackBerry to test this radically changing email marketing delivery option."
People everywhere are using mobile technology devices as a way to stay connected. The multiple features of the iPhone make it a flexible device for reaching out -- and being reached by savvy marketers. In just over six months, 3.7 million Americans and close to 400,000 Europeans have purchased iPhones. As MarketingSherpa reported in the 2008 Email Marketing Benchmark Guide, the number of respondents who felt that mobile wouldn't apply to them in the near future fell significantly from just a year earlier: 63.5% to 39.7%.
Among the highlights found in "iPhones & Email Marketing: 10 Pros & Cons" are:
- How to capture an iPhone user's attention
- Does file size matter
- How email marketing messages are rendered
- Comparisons to iPhone competitors
- How the iPhone connects to networks worldwide
To discover what email marketers need to know about marketing to an iPhone user, MarketingSherpa put an iPhone through a series of tests and consulted with marketing experts who have been using iPhones for several months.
Real-world email marketing case studies, the latest market research on email marketing, and presentations from leading email marketers will be presented February 24-26 at MarketingSherpa Email Summit '08 at the InterContinental Hotel in Miami, Florida.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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