Execute Sports' Sugar Sand Jet Boat Division Reports Record Monthly Sales Volume for January, 2008

Company Receives Orders Worth An Estimated $703,000


TORRANCE, Calif., Feb. 28, 2008 (PRIME NEWSWIRE) -- Execute Sports Inc. ("Execute") (OTCBB:EXCS), a company engaged in the design, manufacturing and sale of water sports products, today announced that its marketing agent, Challenger Powerboats, Inc., received orders for Execute's Sugar Sand line of boats totaling 35 boats or $703,000 in January. This marks the highest monthly sales of Sugar Sand boats since the boat line was acquired from IMAR group in December of 2006.

The orders were largely attributable to the success of the Company's aggressive 2008 boat show schedule in which both Challenger's sales staff and Sugar Sand's robust dealer representative network presented and marketed their boats to consumers and boat enthusiasts around the country. The company's 2008 boat show schedule is set to conclude with the Great Rockies Sports Show-Kalispell and the Tacoma Dome Boat Show in March 2008. Other boat and luxury goods shows attended by the Company included:



 San Diego
 Houston
 Nashville
 Atlanta
 Barret-Jackson, Scottsdale
 New England Boat Show (Boston)
 Chicago
 Denver
 Ft. Worth
 Austin
 Great Rockies Sports Show -- Billings
 Great Rockies Sports Show -- Bozerman
 Minneapolis
 Fargo
 Seattle
 Charleston
 Paducah
 Dallas
 Spokane National
 Atlantic City
 Miami
 Detroit
 Las Vegas

Execute's Sugar Sand line of jet driven boats use the same propulsion techniques as jet fighters. The boats range from the 14 foot Sting model to the 23 foot Oasis model, and are all designed for extreme water sports, speed or just leisure cruising. The boats can be used in shallow waterways and are highly maneuverable, bringing their sports capabilities to the extreme. In addition to the Sting and the Oasis, Execute's Sugar Sand line of boats also includes the Tango Xtreme and the Tango Super Sport (both 16.5 feet), the Mirage and Mirage Fun and Fish (both 18 feet), and the Calais (19.5 feet).

About Execute Sports, Inc.

Based in Torrance, California, Execute Sports, Inc. designs, develops, and manufactures water sports products including wetsuits, vests, and rash guards for the action sports industry and water-jet powered boats. The Company's brands include Execute Wetsuits, Vests, Accessories and Wakeskates for action sports and Sugar Sand water-jet boats. For more information, go to http://www.executesports.com and http://www.sugarsand.com. Execute branded products can be found online at retailers such as The Sports Authority, Dick's, Sport Chalet and Amazon.com. For a full listing of on-line retailers, please visit the company website at http://www.executesports.com.

Additional company information, press releases and general commentary can be viewed by visiting http://www.excs.msprofit.com.

Certain statements in this press release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include expectations regarding the ability of the company to continue its growth and the financial performance thereafter. These statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this release. These risks include the ability to accomplish goals and strategies, anticipated revenue enhancements, general economic conditions and the level of consumer spending, and numerous other factors identified in the Company's Form 10-KSB and other filings with the Securities Exchange Commission.


            

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