Who's Your Daddy, Inc. Implements Investor Relations Program

DME Capital Retained to Increase Exposure to Investment Community


CARLSBAD, Calif., March 10, 2008 (PRIME NEWSWIRE) -- Who's Your Daddy Inc. (OTCBB:WYDI) announced today that it has retained DME Capital, a New York-based Investor Relations firm, to expand the Company's investor relations program for institutional and retail investors.

Edon Moyal, CEO of Who's Your Daddy, stated, "During the past year, we have established Who's Your Daddy as a player in the energy drink business. After careful consideration, DME Capital, with their established relationships among institutional investors, combined with their extensive databases, is the perfect partner for increasing our exposure to institutional and retail investors."

About DME Capital

DME Capital LLC is a full service investor relations firm, representing growth oriented companies to the investment community. Investor Relations services include financial community and media relations, editorial services and interactive communications, as well as administrative, consulting and advisory services. DME Capital will ensure money; fund, and portfolio managers, financial analysts, brokers and individual investors receive a constant flow of information and updates. To learn more about DME Capital go to www.dmecapital.com.

About Who's Your Daddy

Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy(r)" "King of Energy(tm)" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the "WYDI" ticker symbol. For more information, go to www.kingofenergy.com. The Company's blog site is at www.kingofbloggers.com

Safe Harbor

The matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.


            

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