SignalDemand Named 'Cool Vendor' in Manufacturing by Leading Analyst Firm

SAN FRANCISCO, CA--(Marketwire - April 9, 2008) - SignalDemand, the leader in price and margin optimization software, today announced that Gartner, a leading information technology research and advisory firm, has named SignalDemand a "Cool Vendor" in its "Cool Vendors in Manufacturing, 2008" report, released March 18, and authored by Dan Miklovic and Andrew Hughes of Gartner, Inc.

This year's "Cool Vendors in Manufacturing" report identifies innovative vendors that deliver high-impact software solutions. Calling manufacturing "a fertile hunting ground for cool new ideas in IT," the report recognizes pricing as a powerful, yet underutilized way for companies to improve profitability.

"We are pleased to be the sole pricing vendor named a 'Cool Vendor.' Gartner's recognition of SignalDemand underlines the value of using science to help find the best prices for products," said Mike Neal, CEO and founder of SignalDemand. "Our commitment to building software with patented science at its core provides our customers with the tools they need to compete and win in constantly shifting markets."

According to the report, "Any manufacturer that operates in markets heavily influenced by commodity behaviors, yet trying to optimize profitability, should care about getting the best prices for its products. Business unit managers, CIOs and other line-of-business managers with pricing responsibility should be aware of SignalDemand." The report also specifically highlights SignalDemand's Software-as-a-Service (SaaS) platform as a key ingredient for realizing the benefits of price optimization software.

SignalDemand provides companies with software and services for achieving maximum profit margins within today's dynamic marketplaces and complex pricing environments. Using patented science as its foundation, SignalDemand's technology empowers companies to use price as a lever to adjust supply and demand on a continual basis.

To obtain a copy of the "Cool Vendor Report," please contact SignalDemand at 415.356.0800 or visit the SignalDemand website at www.signaldemand.com.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About SignalDemand

SignalDemand provides manufacturers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand's technology allows customers to adjust supply and pricing on a continual basis. By recommending best price, supply utilization and product mix in moments, SignalDemand enables better day-to-day decision-making. Companies such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit www.signaldemand.com.

Contact Information: Contacts: LaunchSquad Brett Weiner or Monica Miller 415-625-8555 Signaldemand(at)launchsquad.com