Harte-Hanks Trillium Software and Siperian Partner for High-Value, Lower-Risk Master Data Management

Expanded Partnership Enables Global Companies to Support Data Quality and Compliance Initiatives for Mitigating Business Risk and Improving Company Operations Results


BILLERICA, MA and SAN MATEO, CA--(Marketwire - June 5, 2008) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, and Siperian, Inc., a leading provider of Master Data Management (MDM) solutions, today announced an expanded sales and technology partnership to help customers more quickly and easily incorporate best-of-breed data quality into their master data management initiatives. As part of the agreement, Siperian will continue to jointly sell and resell Trillium Software's data quality products to customers.

Siperian has tightly integrated the robust data quality capabilities of the Trillium Software System® within Siperian's MDM Hub™ for batch as well as real-time operations. Data quality cleansing and standardization rules are configured using the data steward console within Siperian MDM Hub, which stores the complete history of all pre- and post-cleansed and standardized data. This enables organizations to support data quality and compliance initiatives by providing continuous data quality and audit-trail capabilities. In addition, Siperian will be using the TS Discovery product from Trillium Software to help customers assess and measure data quality as part of their MDM and data governance programs.

"Unlike some other MDM solutions, Siperian provides out-of-the-box integration with Trillium Software's data quality products, allowing our customers to leverage their existing investments and infrastructure to more closely meet budget and project scope goals while achieving faster time-to-value," said Ken Hoang, CTO and founder of Siperian. "The goal of our partnership is to help organizations more easily create flexible and scalable MDM solutions, based on high-quality, consistent data, that can continue to evolve and grow as their business needs change. As a result, we are addressing current and future, unforeseen business problems while reducing the risks of integrating data with MDM applications."

"Ensuring that your enterprise data is accurate and usable for your business programs, is a critical first step in any master data management process," said John Nicoli, general manager at Harte-Hanks Trillium Software. "We have worked closely with Siperian to seamlessly connect our best-of-breed technology solutions, offering our shared customers a common platform for helping executives and business users make timely, better-informed decisions -- based on accurate data -- that could help drive revenue growth and operational efficiencies."

Siperian was a lead sponsor of the Trillium Software EMEA Customer Conference in London on Thursday, June 5, 2008.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of a flexible master data management platform. Siperian helps companies unify their critical data about customers, products and organizations -- and delivers reliable, complete views of this data within existing business processes. Siperian MDM Hub™ offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements -- and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian's approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in financial services, health and life sciences, technology, manufacturing and information services and media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit www.siperian.com or call 1-866-747-3742.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Media Contacts: For Harte-Hanks Trillium Software Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com For Siperian, Inc. Chris McCoin McCoin & Smith Communications LLC (508) 429-5988 chris@mccoinsmith.com