KANSAS CITY, Mo., June 9, 2008 (PRIME NEWSWIRE) -- Bernstein-Rein is bolstering the resources it offers its clients by creating a new department of marketing and strategic planning. Joe Greene has been tapped to lead the department and has been named senior vice president/director of marketing and strategic planning.
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This new specialized group will focus on developing and providing business/marketing strategy and strategic planning to current and future Bernstein-Rein clients. It will accomplish this by translating competitive-, consumer-, and market-based insights into powerful consumer-oriented marketing opportunities.
Steve Bernstein, president of Bernstein-Rein, explained, "In an age where CMOs and clients' marketing departments are more knowledgeable than ever, an agency must go above and beyond to provide its clients with additional value. Our constant goal is to make sure we're an indispensable resource to our clients; therefore, we must continue to evolve our agency to create and provide the value our clients need, expect and appreciate.
"And Joe is the perfect person to lead this critical new department," Bernstein continued. "He's been a great contributor in his four years at Bernstein-Rein and has proven himself a true problem solver. His innovative strengths will drive our increased focus on uncovering, understanding and leveraging new insights to drive our clients' businesses forward."
A 25-year, client-side veteran, Greene has held senior marketing positions at American Century Investments, American Express, JPMorgan Chase, OppenheimerFunds and Dreyfus. His experience includes heading integrated marketing divisions; driving customer acquisition and retention strategies and tactics; launching new brands, products and departments; and chairing multiple industry trade group organizations. Greene earned his MBA in marketing and finance from the Columbia Business School.
Bernstein-Rein is the agency and marketing partner who sees what others don't see, and whose teams discover insights and create solutions that drive results and enable its clients to win. Established in 1964, Bernstein-Rein continues to leverage insightful imagination to build some of the world's best-known brands, turn them into household names and inspire consumers to act. Go to www.bernsteinrein.com for a list of its clients and to see its award-winning work.
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