PHOENIX, Sept. 22, 2008 (GLOBE NEWSWIRE) -- The Inventure Group, Inc. (Nasdaq:SNAK) announces today the addition of Onion Ring flavored snacks to its line up of fast growing BURGER KING(tm) salted snacks and the expansion of the snack food license to international markets including Caribbean, Mexico, Central America, South America, India, Hong Kong, Thailand, Taiwan and the Philippines.
"We are very pleased with the partnership our companies have created," said Terry McDaniel, President & CEO, The Inventure Group, "and the speed with which we have been able to add new territories and new products to the mix. This clearly shows the commitment both companies have made to licensing and the snack business."
The new Onion Rings, a round, crispy puffed snack with a zesty onion flavor, joins the potato snack flavors of Ketchup & Fries, a beloved American taste combination and Flame Broiled, the legendary flame broiled flavor of BURGER KING(tm) burgers.
"We are thrilled with the initial success of the BURGER KING(tm) snack launch," said Steven Sklar, Senior Vice President Marketing, The Inventure Group, "and based on our consumer research Onion Rings are a great brand fit and a perfect compliment to the snack line up. Our response internationally has been overwhelming. Customers love the innovation, the brand and products under the BURGER KING(tm) snack line."
All three branded snacks are currently available in a variety of sizes and price points in vending machines, convenience stores, warehouse clubs, drug and grocery stores. Onion Rings are available now in single serving sizes of .75-ounce bags and 1.125-ounce bags in vending machines, 2-ounce bags are available in convenience stores, and 3-ounce bags are available in grocery stores. Nine- and 12-ounce bags, as well as variety packs, will be available in clubs stores and additional outlets this fall.
ABOUT THE INVENTURE GROUP
Based in Phoenix, Arizona, The Inventure Group (Nasdaq:SNAK) is a marketer and manufacturer of Intensely Different(tm) consumer brands in indulgent and better-for-you food categories such as salted snacks and frozen fruit under a variety of Company owned or licensed brand names, including T.G.I. Friday's(r), Rader Farms(r), Boulder Canyon Natural Foods(tm), Poore Brothers(r), Tato Skins(r) and Bob's Texas Style(r). The Company has manufacturing locations in Arizona, Indiana and Washington.
The Inventure Group, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=3283
For further information about The Inventure Group or this release, please contact Steve Sklar, Senior Vice President marketing, at (623) 932-6200, or logon to http://www.inventuregroup.net.