IRVINE, Calif., Nov. 10, 2008 (GLOBE NEWSWIRE) -- HEILBrice, a leading Southern California marketing communications company, today announced they have partnered with LA Boxing to help drive sales for their "Get Hooked" winter promotion. HEILBrice produced a campaign featuring point-of-sale, direct mail, radio scripts and interactive elements.
"We are thrilled to be in the ring with LA Boxing," said Hal Brice, chief executive officer. "As one of the fastest growing franchises in the country, LA Boxing is looking to change the health and fitness of a greater client base. The agency has great experience solving the unique needs of franchisee organizations; we provided LA Boxing with a modular campaign that will induce trial of the LA Boxing signature workouts and increasing gym membership."
The "Get Hooked" campaign features a 30-day, money-back guarantee for new customers to participate in a LA Boxing Workout. The campaign is currently running in markets across the United States and Puerto Rico.
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Irvine, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include: Ralphs Grocery Company; Los Angeles Clippers; Nolet Spirits USA, Ketel One Vodka; LA INC., The Los Angeles Convention and Visitors Bureau; CEIVA Logic, Marie Callender's Restaurant and Bakery and The Penn Traffic Companies. HEILBrice is located at 9840 Irvine Center Drive in Irvine and can be reached at 949-336-8800. For more information please visit www.HEILBrice.com.