LUMBY, British Columbia, April 2, 2009 (GLOBE NEWSWIRE) -- avVaa World Health Care Products Inc. ("avVaa") (Pink Sheets:AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced an agreement with Steve Allen Media to prepare avVaa for the upcoming nationwide launch of their three product lines including their NEUROSKIN line of products.
Lorie Campbell-Farley, President/COO, is very excited to have Steve Allen, President of Steve Allen Media, to organize and carry out three (3) media relations campaigns for avVaa World Health Care: (1) NEUROSKIN(r) products by avVaa Care (2) Pet Products by avVaa Care and (3) Equine Products by avVaa Care. These media relations efforts will gain recognition for the product lines throughout Canada and United States in the English/French- and Spanish-speaking consumer markets as well as in industry markets.
avVaa's 1st Campaign with Steve Allen Media will be NEUROSKIN(r) by avVaa Care.
Ms. Farley states, "With Steve Allen Media, the NEUROSKIN(r) campaign will focus our efforts on reaching out to the consumer market, as well as industry and trade publications. Steve Allen will target a list of media outlets via email, fax and mail. This will cause a 'buzz' amongst top tier media outlets, giving them the first opportunity to report on the NEUROSKIN(r) by avVaa. Steve Allen Media will focus on each product, specific case studies/testimonials, and niche markets (i.e. women, men, children/teens, natural, steroid-free, spray application, etc.)."
Lorie Campbell-Farley will have a variety of spokespersons available for interviews including, but not limited to, Lorie Campbell-Farley and Jack Farley, Founders, Dr. Moore, Dr. Alden, Dr. Carol Osborne and customer testimonials.
Steve Allen Media databases are filled with more than 500,000 media contacts worldwide. Below is a sample list of media outlets Steve Allen works with and will target throughout avVaa's campaign:
US National Television and Print:
The Early Show, 60 Minutes, Dateline, Prime Time, NBC News, CBS News, ABC News, Good Day L.A., Good Morning America, Regis & Kelly, NBC Today, CNN, Entertainment Tonight, Extra, MSNBC, PBS, 20/20, CNBC, Fox News, Oprah, and other local and regional talk shows. Newsweek, Parade, People, Reader's Digest, Us Weekly, Entertainment Weekly, Prevention, Rolling Stone, Time, U.S. News & World Report, US Magazine, USA Today, The New York Times, Vanity Fair, USA Weekend, Entertainment Weekly, Life, etc.
Canadian Television and Print:
The Toronto Star, Toronto Globe and Mail, The Vancouver Sun, Toronto Sun, Le Journal De Montreal, Toronto National Post, City TV (various cities), BCCTV, A-Channel, CHRO-TV, CBOFT-TV, CBOT-TV, The Hour, Vancouver Province, Ottawa Citizen, WHAT! Magazine, Canadian Business Magazine, MacLean's, Chatelaine Magazine, Vancouver Magazine, Toronto Life, Newsworld, CBC Television, The National (CBC's Evening Newscast), etc.
Skin Care Industry Publications:
Dermatology Times, Skin Inc., Dermascope, BeautyMagOnline.com, Global Cosmetic Industry, etc.
About avVaa World Health Care Products
avVaa World Health Care Products is a global biotechnology company that specializes in effective, all natural, therapeutic skin care products that improve quality of life and well being for consumers.
avVaa's patented European skin care formulas are scientifically registered, FDA-Compliant, and were developed to relieve and treat the symptoms of common skin ailments, including: eczema, psoriasis and acne. avVaa is poised to manufacture and market its OTC NEUROSKIN(r) line of skin care products through mass, food and drug channels in the United States and globally. The Company's secondary line of equine and pet care related products are already being distributed throughout all of Canada. For more information, visit: www.avvaa.com.
Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of avVaa World Health Care Products Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition.
For additional information on avVaa, contact Jack Farley, Chairman/ CEO, at jfarley@avvaa.com or Lorie Campbell-Farley, President of Sales and Marketing, at lcfarley@avvaa.com or visit: www.avvaa.com, www.help4skincare.com, www.naturesgroom.com