Adults 18+ Men Women Northeast Midwest South West Yes 28.4% 31.7% 25.4% 25.6% 27.8% 29.7% 29.2% No 71.6% 68.3% 74.6% 74.4% 72.2% 70.3% 70.8%Source: BIGresearch, CIA-May 09 82.2% of consumers are refraining from discretionary purchases. And with a more negative financial outlook comes an even lower propensity to spend. 83.3% of Women say they have not started to spend more on discretionary items and neither have 82.6% of Northeasterners. Are you starting to spend more on discretionary items?
Adults 18+ Men Women Northeast Midwest South West Yes 17.8% 19.0% 16.7% 17.4% 17.0% 18.8% 17.2% No 82.2% 81.0% 83.3% 82.6% 83.0% 81.2% 82.8%Source: BIGresearch, CIA-May 09 Consumers also weighed in on their confidence in the various automaker nameplates to be in business in five years. Here's a list of the top ten based upon percent that were confident or very confident. How confident are you that the following automakers will be in business in five years?
Confident/Very Confident (Top 10) Toyota 85.3% Honda 83.6% Nissan 77.5% Ford 72.3% Hyundai 69.8% Chevrolet 61.1% Cadillac 54.1% Lincoln/Mercury 48.8% Jeep 46.7% Saturn 41.2% ----------------------- Chrysler 29.0%Source: BIGresearch, CIA-May 09 For additional complimentary data (including gender, income, ages and census region): http://info.bigresearch.com/. About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com
Contact Information: Contact: Chrissy Wissinger BIGresearch (614) 846-0146