JACKSONVILLE, Fla., July 28, 2009 (GLOBE NEWSWIRE) -- Liquor Group Wholesale (OTCBB:LIQR) added yet another high-quality, mass-market brand to their distribution channel: "Fat Ass Tequila" (www.FatAssTequila.com) is now available in Florida and is in the approval process for other states, as part of a multi-state Liquor Group distribution program. Multi-Award winning Fat Ass is imported by Premium Beverage Imports and Ron Pointer, VP for Spirits Development described these ultra-premium tequilas as "hands down the smoothest, best finishing, most sincere tequila experience available in the United States."
Major advertising and promotions are underway with monthly features in Maxim Magazine (www.Maxim.com) in conjunction with the Florida launch which is already generating great interest in the brand throughout the U.S.. Pointer's enthusiasm for the Fat Ass line is strongly seconded by Liquor Group Product Manager Lowell Newman, who noted, "The absolutely silky finish is head and shoulders above the competition; their un-aged Blanco and their aged varieties are amazingly rich and complex. Once Tequila aficionados taste this line they will be screaming for more!"
Initial wholesale depletion models for Fat Ass Blanco in Florida were estimated to be $40,000 per-quarter; however within days of having the product available, Liquor Group re-ordered nearly $400,000 to meet the anticipated demand, which does not include demand for the Reposado or Anejo versions of the product.
Liquor Group Wholesale's successful innovative approach to the distribution industry has been a key element in the growth and development of many mid sized, small and emerging brands. Liquor Group's corporate model and culture now finds success with larger, better known brands expanding into additional states and markets. Liquor Group's ideology and business model offer brands versatility and flexibility needed to grow while meeting the compliance requirements unique to each state's laws and regulations.
About Liquor Group Wholesale
Liquor Group Wholesale (OTCBB:LIQR) is an emerging liquor and wine distribution company representing more than 1700 spirits and wine products with varying degrees of operations in 31 U.S. States. More information available at www.LiquorGroup.com.
The Liquor Group Wholesale, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5642
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Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.