VERNON, British Columbia, Dec. 18, 2009 (GLOBE NEWSWIRE) -- avVaa World Health Care Products Inc. (Pink Sheets:AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced that avVaa is gearing up for new media campaigns in 2010.
avVaa World Health Care Products Inc. announced today that internet marketing will be the focus of their Neuroskin Psoriasis Relief campaign during early 2010.
"Our fall/winter DRTV media tests were moderately successful," stated Lorie Campbell-Farley, President and Chief Operating Officer. "We had a great response rate for the audience we reached. However the cost of getting that audience was higher than we wanted. And when a DRTV campaign is over, the product is no longer accessible via TV, unless a customer happened to write our phone number down. On the internet, we can market Neuroskin to a much wider audience at a lower cost, and target the campaign very specifically to get the high value repeat customers that we want. Most importantly, the website is always available 24/7 to take orders and assist customers."
avVaa plans to launch a widespread internet campaign that focuses not only on Psoriasis sufferers, but opens the door to a wider range of customers with skin disorders. "Neuroskin isn't just for psoriasis sufferers," commented Mrs. Campbell-Farley. "Customers with eczema and dermatitis have had great results. Many people just have dry, itchy, flaky skin, but don't realize they have a 'skin condition'. We are going to market Neuroskin as a solution for these customers."
30% of customers who respond to TV commercials do so via the internet, so avVaa will hold off on DRTV marketing until the web campaign is running smoothly. "We can't afford to lose 1/3 of our business because our website doesn't convert," stated Mrs. Campbell-Farley. "That is what has been happening. We are going to change that, so that our next DRTV media runs bring us 30% more sales!"
avVaa is continuing to work on preparing the filings required by the British Columbia Securities Commission. avVaa CEO Jack Farley commented, "Our auditing company is doing a very good job preparing our financials. Due to some complexities in the audit, we have retained a second company to complete portions of it. We anticipate completing our filings early in the new year."
avVaa World Health Care Products wishes all of its investors a very Merry Christmas and a Happy New Year.
About avVaa World Health Care Products
avVaa World Health Care Products is a global biotechnology company that specializes in effective, all natural, therapeutic skin care products that improve quality of life and well being for consumers. avVaa's patented European skin care formulas are scientifically registered, FDA-Compliant, and were developed to relieve and treat the symptoms of common skin ailments, including eczema, psoriasis and acne. avVaa is poised to manufacture and market its OTC Neuroskin(R)) line of skin care products through mass, food and drug channels in the United States and globally. The Company's secondary line of equine and pet care related products are already being distributed throughout all of Canada. For more information, visit: www.avvaa.com.
Safe Harbor: Statements contained in this press release that are not based upon current or historical fact are forward looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties, and events that may be beyond the control of avVaa World Health Care Products, Inc. and no assurance can be given that such results will be achieved.
Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain, and successfully complete projects, the availability of technical personnel, changes in technology, and competition.
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