SUNNYVALE, CA--(Marketwire - January 20, 2010) - Juniper Networks® (
NYSE:
JNPR) today
announced that Feeva Technology, Inc., the innovator in Addressable Digital
Advertising solutions for online content and advertising, has become a
Juniper Networks SDK application developer. As a valued partner, Feeva will
have access to Juniper engineering guidance and support that will enable
them to develop solutions tightly integrated with the Juniper Networks
Junos®
operating system.
Feeva is planning to use the Junos SDK to integrate its MediaEnabler™
solution with Juniper's carrier grade software and routing platforms, which
will enable broadband and mobile service providers to leverage existing
network assets while delivering a range of services that create value for
the online advertising ecosystem.
MediaEnabler delivers a broad range of audience intelligence solutions that
use real-time market segmentation to enable online advertisers to
accurately deliver relevant marketing campaigns to their intended audiences.
Service providers benefit through increased revenue streams, while
consumers benefit from greater control of their privacy on the Internet,
with no risk of their information or Web behavior being tracked or
monitored.
"Feeva is at the forefront of driving innovative marketing campaigns that
can benefit the full ecosystem of advertisers, service providers and
consumers," said Manoj Leelanivas, senior vice president and general
manager of Edge & Aggregation Business Unit, Juniper Networks. "Adding
Feeva's Addressable Digital Advertising solution into our
Junos SDK application portfolio demonstrates our commitment to
leveraging technology leadership that helps our service provider customers
gain additional revenues from their existing network assets."
The Junos SDK allows Feeva and other application developers to benefit from
the enhanced performance and scalability of Juniper's Junos OS and routing
platform portfolio and to fully collaborate with Juniper engineering, sales
and marketing teams.
"The Juniper team and Junos SDK offer the resources and support to expedite
the integration of our solution onto Junos, and accelerate our offering to
service providers," said Nitin J. Shah, chairman and CEO of Feeva
Technology. "We are looking forward to strengthening our leadership in the
marketplace with a comprehensive solution for service providers and our
customers in the advertising ecosystem."
"The online advertising and content industry continues to look for
innovation in data and metrics," said William Morrison, partner, Internet
and digital media, ThinkEquity Partners. "This partnership between Feeva
and Juniper has the promise of delivering comprehensive capabilities that
will appeal to publishers and brand advertisers alike."
About Feeva Technology
Feeva's Real-Time Market Segmentation™ service is the first
purpose-built distribution platform for marketing data and metrics on the
Internet. Feeva's "audience intelligence" provides an unprecedented level
of accuracy and reliability using an open scalable architecture to improve
the delivery of advertising and content on the Internet. Feeva has licensed
its Feeva MediaEnabler™ technology to network equipment providers who
supply Internet products to broadband and mobile service providers. For
more information, visit
www.feeva.com.
About Juniper Networks
From devices to data centers, from consumers to the cloud, Juniper Networks
delivers innovative software, silicon and systems that transform the
experience and economics of networking. The company serves more than 30,000
customers and partners worldwide, and generated more than $3 billion in
revenue over the last year. Additional information can be found at
www.juniper.net.
Juniper Networks and Junos are registered trademarks of Juniper Networks,
Inc. in the United States and other countries. The Juniper Networks and
Junos logos are trademarks of Juniper Networks, Inc. All other trademarks,
service marks, registered trademarks, or registered service marks are the
property of their respective owners.
Contact Information: Media Relations:
Peter Ruzicka
Juniper Networks, Inc.
(408) 936-4137
pruzicka@juniper.net
Investor Relations:
Lisa Hartman
Juniper Networks, Inc.
(408) 936-6123
lisac@juniper.net