BOSTON, MA--(Marketwire - March 16, 2010) - uTest, the world's largest
software testing marketplace, today
announced its
Software Testing Blog
won the Hive Award for Best Blog in 2010 in the Business Software category.
The first annual Hive Awards for the unsung heroes of the Internet took
place at SXSW Interactive this year.
The name
Hive Awards refers to the
"hive mind" mentality of the web and the belief in constant collaboration.
The awards are owned by the International Award Group, an organization that
has been organizing and running creative award shows for the past 50 years.
Having built a community of 24,000+ professional testers from 163
countries, uTest sought creative ways to inform and engage its community.
One such solution was to bring a fresh approach to business blogging.
uTest's blog has become an active and agnostic source that delves into
topics including crowdsourcing, startup life, and developing and testing
web, desktop and
mobile apps. The Software Testing Blog features
interviews with top software executives, guest blog posts from testers and
the lighter side of software glitches.
"A few early decisions helped to make the uTest blog truly unique," said
Matt Johnston, uTest VP of Marketing & Community. "First, we focus on our
readers and their lives, rather than talking about uTest. We also maintain
a vendor-neutral approach and attract top software thinkers to share their
insights. The goals of the uTest blog are to educate, entertain and engage
our readers; to advance the greater discussion around testing; and
ultimately, to produce original content that provokes thought and is fun to
read."
With the help of its blog, the uTest community adds nearly 1,000 testers
each month. In the past year, page views, visits, and unique visitors to
the uTest Blog have more than tripled.
About uTest
uTest is the world's largest marketplace for software testing services. The
company provides real-world testing services through its community of
24,000+ professional testers from 163 countries around the world. Hundreds
of companies -- from web startups to global software leaders -- have joined
the uTest marketplace to get their web, desktop and mobile applications
tested. More information can be found at
http://www.utest.com or the
company's Software Testing Blog at
http://blog.utest.com.
About the Hive Awards
The Hive Awards are designed to reward all the unsung heroes of the
internet: the coders, programmers, user experience designers, content
strategists, information architects, planners and the like: the people who
innovate and create but rarely get the credit. Our Advisory Board and our
judges are all experts in their fields and their goal will be to help set
standards and to give those entering the business something to aspire to.
More information can be found at
http://www.hiveawards.com/.
Contact Information: Media Contact:
Jennifer Moebius
uTest, Inc.
508-480-9999 x114
jenniferm@utest.com