MURRIETA, Calif., April 14, 2010 (GLOBE NEWSWIRE) -- Left Behind Games Inc. (OTCBB:LFBG), a leading publisher of Christian video games, announced today results of its grass roots marketing program to churches. In the past 5 months, more than 1500 churches have agreed to receive and evaluate Left Behind Games' products. Impressively, more than 60% of church Pastors contacted personally requested a package of 10 games.
Troy Lyndon, CEO of Left Behind Games Inc. says, "We have been working on this church marketing program for nearly 2 years and our most recent results make it clear that 60% of the country's 300,000+ church Pastors are interested in playing a part in our long-term success." Mr. Lyndon continues, "Investors must understand that our intent is to solidify our grass-roots marketing program and improve shipment efficiency such that we can insure proper sell-through of our products as we gain momentum in our testing efforts with Walmart and other national retailers."
Within the next week, Left Behind Games plans to announce its LB Games line of products for the 2010 holiday season, which is expected to include new releases in both the Left Behind and Charlie Church Mouse product lines.
Through the years, Christian products have gained in popularity and have been sold in various retail outlets. One of the most popular Christian products has been the well-known Left Behind book series by Tim LaHaye and Jerry Jenkins which have sold more than 65 million books in 30 languages worldwide. The popularity in Christian media has grown, and as the quantity and quality of interactive Christian games have improved, consumer demand has risen.
Looking at trends within other Christian media markets can offer some perspective. The Gospel Music Association has identified the top regions in the U.S. for Christian/Gospel album sales. According to the most recent statistics, reported in 2009, the sales distribution is as follows: South Central (30%), South Atlantic (29%), East North Central (19%) and Pacific (14%).(1)
Left Behind Games currently publishes six games including LEFT BEHIND: Tribulation Forces and the sequel to the original game LEFT BEHIND: Eternal Forces, known as the most widely distributed Christian PC game in history. Left Behind Games also offers three games under the Charlie Church Mouse brand, for ages 2-8 and Keys of the Kingdom for all ages.
About Left Behind Games Inc.
Left Behind Games Inc. has become one of the world's leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences. For samples for your church or school, you can go to (www.supportgoodgames.com) and (www.leftbehindgames.com).
(1) (www.gospelmusic.org), then click on Resources, Industry Facts and 2009 Industry Overview.
Cautionary Note Regarding Forward-Looking Statements
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Left Behind Games Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.