JERSEY CITY, NJ--(Marketwire - April 30, 2010) - QualityHealth , the largest online customer acquisition solution for healthcare marketers, introduces Focus on Formulary™ and Ask the Pharmacist™ -- two new, highly advanced programs for DTC marketers that seamlessly integrate multiple elements of the patient lifecycle and significantly affect consumer conversion. These products -- which join Ask Your Doctor™ in the QualityHealth suite of targeted solutions -- offer brand marketers deep access to profiled patients and advanced new tools designed to address their brand marketing needs, available only through QualityHealth's proprietary Acquire2Convert™ platform.
The first program, Focus on Formulary, uses QualityHealth's sophisticated technology to determine the formulary status of a brand and design targeting to message directly to millions of profiled consumers based on prescription coverage. With this access and insight, healthcare marketers can now target and educate patients differently depending upon their prescription coverage and have confidence that if a prescription is prescribed, the patient is more likely to receive their brand versus a competitive product. In an April 2010 study using a third-party provider of authenticated prescription data, patients targeted through Focus on Formulary were proven to be 2 to 3 times more likely to get the advertiser's brand, compared to a control group of patients with less favorable formulary coverage.
"We continue to build out our Acquire2Convert™ platform to address our healthcare marketing clients' needs," says QualityHealth CEO, Rob Rebak. "Focus on Formulary allows marketers to improve patient economics and overcome a common barrier to conversion. We help healthcare marketers target their ad dollars more precisely and where it will most likely bring the greatest return for the brand."
Ask the Pharmacist is another new program that helps marketers and patients alike. "Studies show that as many as 30% of new prescriptions are never filled," adds SVP, Marketing Strategy, Elaine Boxer. "Ask the Pharmacist gets the first prescription filled right from the doctor's office and delivered to the patient's door, making sure they get branded drugs as originally prescribed by their doctor. It also comes with an online patient education program, as well as the ability to transition current patients to new brand extensions without the need for an additional doctor visit. In addition to creating more value to marketers, this service will also help patients fill prescribed treatments and achieve better outcomes."
"With the launch of these two products, we are delivering on our promise of providing integrated solutions that allow healthcare brand marketers to more effectively overcome barriers and obstacles they face in reaching and educating consumers about their products," concludes Boxer.
About QualityHealth:
QualityHealth is the largest and most efficient online customer acquisition solution for healthcare marketers. The QualityHealth proprietary Acquire2Convert™ platform delivers superior results and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ.
Contact Information:
To learn more about our new programs and services, please contact:
Elaine Boxer
SVP Marketing Strategy
QualityHealth
732-603-1169
610.547.2229