MOORESVILLE, N.C., May 13, 2010 (GLOBE NEWSWIRE) -- Coastal Integrated Services, Inc. (Pink Sheets:COLV) announces today the launch of a National Marketing Strategy for the HI-Tek25, 15W40 Diesel Motor Oil.
Coastal Integrated gained access to the HI-Tek25 product through a joint venture with Revolution Products, as announced on March 23rd 2010.
The strategy is a two year marketing plan that will divide the country into 10 regions. Marketing efforts will begin in the southeast region which will include the states of Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia and the Midwest region which will include the states of Illinois, Indiana, Kentucky, Michigan, Ohio, Pennsylvania, West Virginia and Wisconsin.
The company has already hired 3 representatives for the Midwest region and 2 representatives for the southeast region. One representative from each region will begin on Monday, May 17, 2010 and the remaining 3 will start on Tuesday, June 1, 2010 after completing the training about the product and fleet program.
Coastal Integrated Services president Butch Conz stated that, "With the savings of 4% to 15% in fuel for a fleet of diesel trucks and the fact that we improve the carbon footprint of trucking companies as well, this gives HI-Tek25 the potential of becoming a $25 million a year product by the end of 2013."
About Coastal Integrated Services:
Coastal is an emerging multi-faceted energy company that combines the experience of its people with the strength of its alliances to create profitable projects within two energy related areas: production of oil and gas, and the reduction of nitrogen and sulfur compounds in motor fuel and lubricating oils.
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