Kettle Brand(R) Kicks Up the Crunch With New Krinkle Cut(TM) Cheddar & Sour Cream Potato Chips

Classic Flavor Gets a Natural Crunch Makeover From Kettle Brand(R)


SALEM, Ore., May 17, 2010 (GLOBE NEWSWIRE) -- Crunchy golden potato meets sharp cheddar and cool sour cream in the new Cheddar & Sour Cream Kettle Brand® Krinkle Cut™ Potato Chips.

Packing a wallop of a crunch, Cheddar & Sour Cream takes a snack aisle classic and kicks it up a notch (or two) with loads of all natural flavor captured in every wrinkle.

"Our Krinkle Cut™ chips are designed for people who aren't afraid to crunch proud - people who demand the ear popping explosion of crunch as much as they crave the mouthwatering flavor delivered by every bold ridge in our Kettle Brand® Krinkle Cut™ Potato Chips," said Carolyn Richards, Kettle Brand® chief flavor architect.

Cheddar & Sour Cream is the latest Kettle Brand® flavor to hit shelves on a crunchy Krinkle Cut™ potato chip.  Other Krinkle Cut™ flavors include the best-selling Salt & Fresh Ground Pepper, zesty Buffalo Bleu™, sweetly smoky Classic Barbeque and perfectly simple Lightly Salted. 

As always, all Kettle Brand® Potato Chips are made with only the finest potatoes and delicious blends of all natural seasonings - no trans fats, no artificial colors or flavors and no preservatives.  Kettle Brand® also uses only non-GMO ingredients. Cooked in small batches by hand in pure, healthy oils under the watchful eye of dedicated chip cooks, every Kettle Brand® Potato Chip packs a hearty crunch and is a beautiful golden color. 

Kettle Brand® Krinkle Cut™ Cheddar & Sour Cream Potato Chips are arriving on shelves now in supermarkets and natural food stores nationwide.  The new flavor is available in 2 oz. ($1.19), 5 oz. ($2.89), 9 oz. ($3.79), and 14 oz ($4.99) bags and online at www.buykettlechips.com in 5 oz. bags.

About Kettle Brand®

Kettle Brand® is one of the leaders in the premium potato chip category and is growing at a strong pace according to SPINS and ACNielsen.  With manufacturing sites in Salem, Ore., Beloit, Wis. and Norwich, United Kingdom, Kettle Brand® is distributed throughout North America, Japan, Guam and Western Europe.  Kettle Brand® products include more than 20 flavors and four varieties of potato chips as well as tortilla chips, nut butters and trail mixes.  Visit www.kettlefoods.com for more information.

The Kettle Foods logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7461


            

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