FAIRFIELD, NJ--(Marketwire - June 3, 2010) - Redi-Data, Inc., a leading provider of consumer, business, specialty and healthcare data and data services, announced the introduction of its business segmentation tool, Redi-Analytics B2B.
Redi-Analytics B2B, a service provided through a partnership with AnalyticsIQ, provides business data segmenting and targeting scores focused on 60% to 80% of small businesses that are normally not covered by traditional compilers. Its relevant business data and predictive modeling enables companies to more effectively market to a large number of small and new businesses.
"Business marketers are always looking for reliable data that enables them to effectively classify small and new businesses into more homogeneous groups for better targeting," said Marc Sabatini, Senior Vice President of Sales at Redi-Data. "By applying the same modeling techniques used in the development of risk and response scores for our consumer data, we fill the gap in terms of not only coverage of millions of businesses, but for the demographic and predictive intelligence we provide as well," he said.
Redi-Analytics B2B scores are based on the Redi-Business® file, which includes more than 15 million businesses. Available tools include scores predicting business response and credit worthiness, as well as a variety of proprietary segmentation tools.
Redi-Data can provide these scores as an overlay onto existing customer data files or as additional selects available on Redi-Business.
"The introduction of Redi-Analytics B2B exemplifies Redi-Data's commitment to bringing data and data services to the marketplace that enable organizations to capitalize on sales and service opportunities," said Thomas R. Buckley, Chief Executive Officer of Redi-Data. "With Redi-Analytics B2B, we are delivering faster, smarter actions to business marketers by providing them with greater insight into their small and new business targets."
About Redi-Data, Inc.
Redi-Data, Inc. provides consumer, business and healthcare professional (AMA) data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, econometric, financial and lifestyle. Redi-Data also offers real-time lead verification and DPV services, list hygiene and extensive data and postal processing. Redi-Data is a division of Redi-Direct Marketing, Inc. and has offices in Fairfield, NJ, and Sunrise, FL. For more information, email sales@redi-data.com or visit redidata.com.