American Rare Earths & Materials Announces Launch of New Web Site


TORONTO, June 8, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF) (the "Company") announced today the launching of its new corporate Web site www.americanrare.com. The new site reflects the Company's aggressive transition to target for commercialization and distribution, some of the United States and North America's best and most reliable sources for Rare Earths. CEO Nataliya Hearn commented that "Today, China controls 93 percent of the World's production of Rare Earth elements and has begun to further limit the amount available for export. North America needs a supply it can rely on and we are intent on becoming that supplier."

The Company is working to distribute Rare Earths like Scandium, Neodymium, Europium and Lithium that they expect will help industries launch industrial brands - including categories like hybrid cars, flat screen televisions, LED light bulbs and wind turbines. The Company also expects to have significant exposure to categories such as transportation, shipbuilding, power transmission, automotive and aerospace.

About Us

American Rare Earths & Materials (OTCBB:ETGF) is a leader in commercializing Rare Earth metals and quickly delivering revolutionary new products to consumer and industrial markets. The company is focused on low-risk, high-return, high-demand industries that use Rare Earth metals including transportation, shipbuilding, power transmission, automotive, aerospace, and alternative energy as well as selected consumer markets (sporting goods equipment). The company also develops advanced chemicals and materials. American Rare Earths & Materials is committed to becoming American's best and most reliable source for Rare Earth metals and advanced chemicals and materials and to fully leverage the global mega-trends in these categories.

Forward-Looking Statements

Statements in this press release, other than statements of historical information, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from those projected or suggested due to certain risks and uncertainties, some of which are described below. Such forward-looking statements include comments regarding the future growth of the Company, expansion into the rare Earths and metals market, and our ability to successfully develop, commercialize and distribute such products. There can be no assurance that future developments affecting the Company will be those anticipated by management. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

Additional information concerning certain risks and uncertainties that could cause actual results to differ materially from that projected or suggested is contained in the Company's filings with the Securities and Exchange Commission (SEC) over the past 12 months, copies of which are available from the SEC or may be obtained upon request from the Company.


            

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