MURRIETA, Calif., July 15, 2010 (GLOBE NEWSWIRE) -- Left Behind Games Inc. (OTCBB:LFBG), the only publicly traded publisher exclusively of Christian video games in the world, announced today that it has launched an Emarketing website to infuse new life (equivalent of a rebirth) into sales of the company's products. The LB Games' website has been redesigned, and is being re-launched today at www.lbgames.com. This new site has a cleaner, higher quality of content, and is easier and faster to use—especially with regard to online product sales.
For a limited time, consumers can purchase all current LB Games at a 35% discount by using promotion code LBG35 at the company's online store www.lbgstore.com. This coupon expires on July 20, 2010.
To further the goals of the company, Mr. Scott Warner, a long-time LFBG investor, has been hired as the Director of Market Development. He says, "With at least 75% of Americans identifying themselves as Christian (1), the Christian marketplace could be the largest single demographic of consumers in the USA. Due to this, I believe LB Games should be a multi-million dollar company. Identifying and addressing the reasons why we are not will be my primary focus. Company management has been remarkably receptive to my input, and has shown genuine interest in positive change. As an investor, I'm thrilled to see we are going after our market like never before and are expecting an amazing finish to 2010."
LB Games distribution partner, Jack of All Games, and sales force team, Strategic Marketing Partners, will insure buyers nationally have a chance to acquire Christian games this Christmas.
This holiday season, LB Games is releasing 4 new products including a Christian music singing game, "Praise Champion," "Left Behind 3: Rise of the Antichrist" based upon the popular novel series which sold more than 65 million copies, "Charlie Church Mouse 3D Bible Adventures," whose likeness is aired weekly on TBN and "King Solomon's Trivia Challenge."
LB Games CEO Troy Lyndon says, "There is no doubt in my mind that this holiday season will be our best ever. Eventually, Christian content in games will catch-on as it has in virtually all other forms of media. By keeping our minimum burn-rate below a million dollars annually, we remain properly positioned. If just 3% of the $11.7 billion dollar video game market chooses to buy Christian video game content over the next several years, this genre of products will see noteworthy growth to more than $351 million annually (2). And we'll be here focused and ready to capitalize on this new market. After last week's interest at the International Christian Retail Show, it is apparent to us that consumers are more interested than ever in the 'good, clean, fun' we're offering."
About Left Behind Games Inc.
Left Behind Games Inc. is the only publicly traded publisher exclusively of Christian video games in the world. They produce quality interactive entertainment products that perpetuate positive values and appeal to faith-based and mainstream audiences. See www.lbgames.com.
(1) A Gallup Poll taken in December of 2009 shows that 78% of Americans identify with some form of Christian religion.
(2) According to data compiled by the NPD Group, a global market research company, and released by the ESA in January 2009, computer and video game companies posted records sales in 2008. The industry sold 297.6 million units, leading to an astounding $11.7 billion in revenue.
Cautionary Note Regarding Forward-Looking Statements
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Left Behind Games, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements.