IRVINE, Calif., Aug. 5, 2010 (GLOBE NEWSWIRE) -- DigitalPost Interactive (OTCBB:DGLP) (http://www.dglp.com), a leader in the digital media-sharing and social networking space, today announced the signing of a definitive agreement to acquire Rovion, Inc. (http://www.rovion.com), a privately held Boston-based developer of the innovative InPerson™ virtual spokesperson ad unit.
Founded in 2001, Rovion offers a broad range of online advertising products and services to its active client base of more than 1,000 companies in the automotive, e-commerce, entertainment, food-related, healthcare, retail, services and sports industries.
Rovion's client list includes industry-leading brands such as Chevrolet, Ford, Toyota, Food Network, Sony Pictures, and Summit Entertainment; and major advertising agencies such as Digitas, Saatchi & Saatchi, and J. Walter Thompson. Rovion InPerson™ technology has also been used to represent celebrity spokespeople such as Megan Fox, Lebron James, Tiger Woods, Matt Lauer and Lamar Odom.
The acquisition of Rovion as an additional business unit is expected to provide DigitalPost the following benefits:
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Substantial additional revenue, potential expense ratio reductions.
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Technology to incorporate online video into ads that reach millions of highly targeted users through the Web's largest publishers.
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The creation, delivery and reporting of rich media ads as a turn-key solution for ad agencies.
- The ability to offer businesses high performance ad units with a 5% Click-Through average.
While, the $40 billion online industry average click-through-rate (CTR) for traditional display or banner ads ranges from 0.01% to 0.1%, and rich media claims a 1.0% average. In contrast, Rovion InPerson™ ads boast an average CTR of 5.0% over more than five years of verified data.
DigitalPost Chief Executive, Michael Sawtell, commented: "This acquisition significantly increases our base of annual revenues and enhances our growth potential as well. Online rich media advertising is growing rapidly, with most estimates projecting double-digit annual revenue growth through 2012. Our goal as DigitalPost/Rovion is to make InPerson video technology available to businesses of all sizes in all markets."
Under terms of the agreement, DigitalPost will acquire Rovion for restricted common stock. The acquisition is expected to close within 30 days. Rovion's operations, management and technology team would remain in Boston, while the DigitalPost corporate headquarters will remain in Irvine.
Rovion Chief Executive, Brian Goss, remarked, "Everyone at Rovion is excited to join the DigitalPost team. The synergies that exist between our respective platforms will deliver immediate and significant benefit to the expanded organization. We look forward to working together to create innovative technology that significantly changes the way businesses advertise on the web."
Adding Rovion gives DigitalPost a second very viable business unit, creating a much bigger footprint on the Web, instant additional revenue, and the ability to quickly drive business growth by optimizing the combined company's technology and sales strength and targeting the $40 billion online advertising market.
For more information about the acquisition and Rovion, Inc., see the PowerPoint presentation at http://www.dglp.com/rovion
About Rovion
Rovion, Inc. is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson™ video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts.
About DigitalPost Interactive
DigitalPost Interactive is a SaaS (Software as a Service) and application provider that delivers B2B and B2C digital media-sharing solutions that are both easy to offer and easy to use. The company's visually-stunning, user-friendly Web 2.0 technology gives consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.
Completely scalable and re-brandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new Internet opportunity. For more information about DigitalPost Interactive or its consumer site TheFamilyPost.com, please visit http://www.dglp.com.
The DigitalPost Interactive Inc. logo is available athttp://www.globenewswire.com/newsroom/prs/?pkgid=7260
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