Dash In Convenience Stores Expands Beverage Offering With New Iced Coffee Program

Chain to Add Iced Tea From Javo This Fall


SAN DIEGO, Sept. 28, 2010 (GLOBE NEWSWIRE) -- Javo® Beverage Company, Inc. (OTCBB:JAVO), a leading supplier of premium dispensable coffee and tea-based beverages to the foodservice industry, announced today it has completed an expansion of its iced coffee program to Dash In, a premier convenience store chain located in the Baltimore/Washington, D.C. market. Dash In is a company owned subsidiary store of The Wills Group.

Dash In has added Javo's beverage concentrates to corporate owned locations throughout Maryland, Delaware, and Virginia. Dash In provides its customers with convenient access to quality products, including breakfast and deli lunch sandwiches, pizza, fried chicken, fresh bakery, fresh fruits and salads, and a host of other grocery products. Dash In offers gasoline at all locations and is known for their "Size Doesn't Matter" $0.99 price for all sizes of cold dispensed beverages. All Dash In locations that carry Javo products own their own dispensing equipment. 

The Wills Group also owns and operates over 300 retail petroleum distribution gas stations with over 90% of product coming from Shell Oil. In addition to the Dash In locations at Shell gas stations, other select convenience stores connected to Wills Group gas stations have also begun carrying Javo Beverage iced coffee.  

Stanley Greanias, Chief Executive Officer of Javo Beverage Company, stated, "We are excited to expand our iced coffee in the Mid-Atlantic by partnering with Dash In. This relationship fits our strategy of partnering with chains and foodservice operators that have the capability to purchase and service equipment, allowing us to contribute a high quality concentrated coffee beverage that is consistent and creates no waste for the operator. For over 30 years, Dash has provided superior customer service and product offerings, and we are confident that our delicious iced coffee and tea perfectly complement their current selection of food and beverages."  

Larry Bullis, spokesman for Dash In, stated, "Customer feedback regarding our addition of Javo's iced coffee to our menu has been extremely positive. We are very pleased to provide our customers with high quality and great tasting coffee in a manner that is not labor intensive for our employees. We are also enthusiastic about exploring other Javo dispensed beverage products, like fresh brewed iced tea."   

About Javo® Beverage Company, Inc.

Based in Vista, California, Javo(R) Beverage Company (OTCBB:JAVO) is an innovator and leader in the manufacture of coffee and tea-based dispensed beverages, drink mixes and flavor systems. The company has successfully commercialized a proprietary brewing technology that yields fresh brewed coffees and teas that are flavorful, concentrated and stable, with broad applications in the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve great tasting hot coffees and cold specialty coffee beverages from convenient dispenser-based systems. Javo also assists food and beverage processors seeking authentic and robust coffee and tea flavors through its development and supply of customized ingredients for packaged foods and ready-to-drink beverages. The company supplies a growing list of national and international foodservice operations, specialty coffee retailers, restaurant chains and food manufacturers. For information about Javo Beverage Company, please visit www.javobeverage.com.

About Dash In

Convenience can be defined in many ways, but to Dash In™ it is all about speedy service and quality products.  That is what we have been delivering to you for 27 years. You know us for our convenient locations and branded gasoline but check us out on the inside, things are always changing. We continually enhance the quality of the products we offer. Our coffee is the freshest around - morning, noon or night and "guaranteed fresh or free".  Our hot dogs are grilled to perfection. We have breakfast and deli lunch sandwiches to satisfy any hunger.  Try our new Zoli, it is a Dash In™ exclusive. Our bakery is always full, offering Krispy Kreme™ donuts and other assorted pastries. Our groceries are stocked and priced to give you every day values equal to (and sometimes better than) our competitors. We have the coldest drinks available, whether on the fountain or in the cooler. If you need an ATM, phone card or other special services, we have these too.  To say we are the "best on the block" would be appropriate. Our goal is to deliver extraordinary service to every customer, every day. Although times change, this commitment has remained the same since 1979 when we opened our first store. Whether you are in Maryland, Delaware or Tidewater Virginia, our locations provide the best the industry has to offer. So stop by and check us out - experience the difference.

Forward-looking statements

This release contains forward-looking statements made by or on behalf of Javo® Beverage Company, Inc. All statements that address events or operating performance that the Company expects will occur in the future, including statements relating to revenue growth, dispenser location growth, annual revenue per dispenser, volume growth, share of sales, future profitability or statements expressing general optimism about future operating results, and future financings are forward-looking statements. These forward-looking statements are based on management's current views, and management cannot assure that anticipated results will be achieved. These statements are subject to numerous risks and uncertainties, including those set forth in the Company's risk factors contained in the Company's most recent annual report on Form 10-K and in subsequent quarterly reports on Form 10-Q, copies of which are available from the Company without charge and from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements and are encouraged to review the risk factors that could affect actual results. The Company disclaims any intent to update forward-looking statements.



            

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