Javo Beverage Announces New Distribution Agreement With Golden Gate Coffee Distributors, LLC

Distributor to Supplement Existing Deliveries to Pacific Northwest Food Service Customers


SAN DIEGO, Oct. 4, 2010 (GLOBE NEWSWIRE) -- Javo® Beverage Company, Inc. (OTCBB:JAVO), a leading supplier of premium dispensable coffee and tea-based beverages to the foodservice industry, announced today it has entered into an agreement with Golden Gate Coffee Distributors, LLC to broker and distribute its on-demand hot and iced coffee and iced teas in nine Northern California counties.

Golden Gate Coffee Distributors, LLC was founded by Elliot Katz. He and his group have a combined 75 years of experience in the coffee industry. Mr. Katz has over 40 years of experience in the foodservice industry and has served as a marketing consultant to several coffee roasting and distribution firms in California. Previously, Mr. Katz was Regional Vice President of Sara Lee Corporation. Golden Gate Coffee Distributors began distributing Javo's proprietary coffee in September.  

Stanley Greanias, Chief Executive Officer of Javo Beverage Company, stated, "Given Elliot and his group's extensive industry experience, we are confident that Javo will benefit in Northern California from our new relationship. We look forward to leveraging their resources and relationships with foodservice operators for our mutual benefit."  

Elliot Katz, Founder of Golden State Coffee Distributors, stated, "We are excited about our partnership with Javo and our role in helping to expand the distribution of their great product offerings. We recognize that Javo has tremendous growth potential, as they truly occupy a unique niche in the coffee industry with their proprietary technology."      

About Javo® Beverage Company, Inc.

Based in Vista, California, Javo(R) Beverage Company (OTCBB:JAVO) is an innovator and leader in the manufacture of coffee and tea-based dispensed beverages, drink mixes and flavor systems. The company has successfully commercialized a proprietary brewing technology that yields fresh brewed coffees and teas that are flavorful, concentrated and stable, with broad applications in the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve great tasting hot coffees and cold specialty coffee beverages from convenient dispenser-based systems. Javo also assists food and beverage processors seeking authentic and robust coffee and tea flavors through its development and supply of customized ingredients for packaged foods and ready-to-drink beverages. The company supplies a growing list of national and international foodservice operations, specialty coffee retailers, restaurant chains and food manufacturers. For information about Javo Beverage Company, please visit www.javobeverage.com.

Forward-looking statements

This release contains forward-looking statements made by or on behalf of Javo® Beverage Company, Inc. All statements that address events or operating performance that the Company expects will occur in the future, including statements relating to revenue growth, dispenser location growth, annual revenue per dispenser, volume growth, share of sales, future profitability or statements expressing general optimism about future operating results, and future financings are forward-looking statements. These forward-looking statements are based on management's current views, and management cannot assure that anticipated results will be achieved. These statements are subject to numerous risks and uncertainties, including those set forth in the Company's risk factors contained in the Company's most recent annual report on Form 10-K and in subsequent quarterly reports on Form 10-Q, copies of which are available from the Company without charge and from the SEC's website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements and are encouraged to review the risk factors that could affect actual results. The Company disclaims any intent to update forward-looking statements.



            

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