Soap.com and Diapers.com Continue to Make Life Easier for Consumers With Same-Day Delivery for New York City Orders

Manhattan Residents Can Get Their Everyday Essentials Delivered the Same Day When Ordered by 9:00 am ET


JERSEY CITY, NJ--(Marketwire - October 26, 2010) -  Quidsi Inc. today announced same-day delivery within the city of New York on any Diapers.com or Soap.com order placed by 9:00 am ET, Monday through Friday. Same-day delivery will apply to all orders shipped to Manhattan, allowing customers to get the products they need when they need them, without having to lug heavy bags or make last-minute trips to the store.

Both Diapers.com, which services more than 500,000 moms and dads nationwide, and the newly launched Soap.com, a one-stop online shop for everyday essentials, are dedicated to making shopping for the products people need as simple and painless as possible. The debut of same-day delivery comes on the heels Quidsi's announcement last month that they have reduced the minimum order for free shipping on Soap.com from $49 to $25.

"Customer service is at the core of everything we do, and offering same-day delivery to New Yorkers was a natural extension of our commitment to that philosophy," said Quidsi CEO Marc Lore. "We know that running out of essential products like toothpaste, toilet paper, or diapers can be a huge hassle, which is why we're thrilled to give consumers a quick and easy way to get these products without going to a store. With same-day shipping in Manhattan, we have made online shopping one step closer to completely eliminating the need for physical stores."

Quidsi launched its first site, Diapers.com, in 2005 and has built it into one of the fastest growing e-commerce sites in the world and the largest online baby care retailer in the United States. The site offers more than 30,000 products, including diapers, formula, wipes, toys, strollers and car seats.

In July 2010, Quidsi unveiled Soap.com in one of the biggest launches in retail history. The site stocks more than 25,000 products from more than 900 brands across a wide range of health, beauty, personal care, and household categories, at prices that are often lower than the average drugstore. Soap.com plans to carry more than 40,000 products by the end of 2010.

About Quidsi, Inc.
Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care) and Soap.com (household essentials). The company's mission is to make life easier by creating a new type of e-commerce experience, delivering overnight, and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer.

About Diapers.com
Diapers.com is the largest online baby care specialty site in the United States, offering everything from diapers, wipes, formula and baby food to shampoo, cribs, car seats, clothing, strollers and more. Diapers.com makes life easier for moms and dads by delivering the products they need in 1-2 days and offering them at the lowest prices online. With Diapers.com, parents never have to drive to the store or wait in line again for their everyday baby care needs. Thanks to an ever-expanding brigade of more than 500,000 happy moms and dads who cheerfully spread the word on where to find "the best deal on diapers and more," Diapers.com is the world's fastest growing e-commerce destination. For more information, visit www.diapers.com.

About Soap.com
Soap.com is the largest online specialty store for health, beauty, personal care and household essentials, offering more than 25,000 products with free 1-2 day shipping on any order over $25. Orders delivered to Manhattan arrive the same day. Soap.com is the newest member of the Quidsi family, which is also the parent company of Diapers.com, the world's fastest growing e-commerce site. Soap.com provides consumers with the focus, attention and service of a specialty store, with the shared back-end delivery power of a massive global retailer. Soap.com is making life easier for people by delivering essential products without the time and hassle of shopping at a physical store, along with customer service that goes the extra mile. For more information, visit www.soap.com.

Contact Information:

Contact:
LaunchSquad for Quidsi, Inc.
Lindsey Scott
(212) 564-3665
quidsi@launchsquad.com