NEW YORK, NY--(Marketwire - November 2, 2010) - Good Housekeeping is the go-to resource for millions of women -- and now the magazine's expert advice is available on the App Store with the Good Housekeeping @Home App. The Good Housekeeping @Home App is the perfect resource for the juggling act of a busy home life. Good Housekeeping's first app features do-it-all cleaning tips, in-depth stain removal advice, simple and elegant decorating ideas and a complete directory of Good Housekeeping Seal products. Good Housekeeping @Home also automatically updates regularly with news and tips about holiday style, organizing, crafts, gardening and more. Created with Zumobi, a premium mobile app network that publishes and monetizes branded media apps, Good Housekeeping's free app launches with Macy's as the inaugural advertiser.
The app features the magazine's popular Stain Buster tool, an A to Z encyclopedia of stain removal advice for fabric, carpet and upholstery. The Good Housekeeping Research Institute, the magazine's state-of-the-art product testing laboratory, receives thousands of inquiries a year from panicked people with problem stains and cleaning concerns. Now, the Research Institute's unparalleled advice is available 24/7 with one mobile app.
Good Housekeeping @Home provides a complete directory of the 5,000+ products that currently have the Good Housekeeping Seal or the Green Good Housekeeping Seal, an environmental extension of the primary Seal. Every product that has earned the Good Housekeeping Seal has been evaluated by the Research Institute and carries a limited warranty: if the product proves to be defective within two years of purchase, Good Housekeeping will replace the item or refund the consumer. Good Housekeeping @Home users can search Seal products either by product category or by name.
"This app is an incredibly useful tool," said Rosemary Ellis, editor-in-chief of Good Housekeeping. "Whether you are shopping for mascara or a microwave, you can easily find products that have the protection of the Good Housekeeping Seal, and the Stain Buster puts our solutions right at your fingertips, making it easy to act fast."
The Good Housekeeping @Home App has six key content/functionality areas that include:
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Stain Buster: An A to Z encyclopedia for removing smudges, spots and spills from fabric, upholstery and carpet.
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Do-It-All Cleaning: From stainless steel refrigerators to marble countertops, surface-by-surface, easy to follow, no-fail cleaning advice.
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Good Housekeeping Seal: Searchable by product or category, a complete directory of more than 5,000 products that have earned the Good Housekeeping Seal and the Green Good Housekeeping Seal, an environmental extension of the primary Seal. Users can also learn about the Good Housekeeping Research Institute, the magazine's state-of-the-art product testing laboratory.
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News and Tips: Relevant and timely articles, advice and information including organizing, DIY projects and unique crafts. The content will be updated regularly to guarantee users are referring to new and fresh material.
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Home Décor Gallery: From major room makeovers to updating accessories, the Home Décor Gallery includes hundreds of inspiring photos that are sure to help users find a new look for any room in the house.
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Social Media Integration: The Good Housekeeping @Home App integrates with Facebook and Twitter allowing members to share content in the social media world.
Good Housekeeping @Home is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
Macy's is the first advertiser in the Good Housekeeping @Home App. The rich media campaigns are delivered with Zumobi's BrandBlast advertising platform, which creates an app-within-an-app experience for the user. The brands are advertised on the app loading screen, home screen and in expandable banner units, which drive users to an in-app BrandBlast microsite. Zumobi's proprietary BrandBlast technology guarantees advertisers targeted placement with rich media, quality content, exclusivity and measurement to drive sustained user engagement.
"With monthly engagement numbers approaching 25 million minutes of use across our network, we've seen great success in bringing magazine content to the mobile platform," said Ken Willner, CEO of Zumobi. "Our forte is working with media companies to help them extend their brand presence and reach a broader audience through rich and engaging mobile apps. We're thrilled to partner with Hearst Digital Media and the Good Housekeeping team to extend one of the most trusted and distinguished brands, and to further engage with mobile moms on The Zumobi Network."
Hearst Magazines has several apps available for iPad, iPhone and iPod touch and all of Hearst's magazine titles are available as digital editions on iPad through Zinio.
About Good Housekeeping
Founded in 1885, Good Housekeeping (www.goodhousekeeping.com) magazine reaches 25 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com). In addition to its U.S. flagship, Good Housekeeping publishes 15 editions around the world. Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with more than 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (MRI Spring 2010).
About The Zumobi Network
The Zumobi Network is the first premium mobile app network, partnering with media companies to express and monetize their content across all major smartphone platforms. Its technology connects premium brands with top media apps, guaranteeing brand advertisers targeted placement with rich media, quality content, exclusivity and measurement to drive sustained user engagement. For more information, please visit www.Zumobi.com.
Contact Information:
Media Contacts:
Kelly Carone Abdo
212.649.2321
kcaroneabdo@hearst.com
