Super Rad Toys Has a Sweet Tooth for Tootsie Roll

Super Rad Toys is Ready to Launch a Line of Figures Based Off of the Classic Tootsie Pop "How Many Licks" Commercial


LOS ANGELES, Jan. 4, 2011 (GLOBE NEWSWIRE) -- FBC Holdings (OTCBB:FBCD), soon to become Super Rad Industries, is excited to announce it has extended its two year licensing agreement with Tootsie Roll Industries, Inc and plans to develop a line of figures based off of the famous Tootsie Pop Commercial featuring the iconic characters the Boy, Owl, and Turtle. Besides developing the Tootsie Roll Pop figures, Super Rad will also manufacture figures that feature other Tootsie Roll Industries candy brands including Junior Mints, Charms Blow Pops, Tootsie Roll, Sugar Daddy, and Dots.

"Developing a line of figures based on such classic candy brands is exciting," said Christopher LeClerc, CEO of Super Rad Industries. LeClerc continues, "These well known confectioneries have been favorites for many years and as a result open many new doors of distribution and opportunities for Super Rad."

Tootsie Pops are hard candy lollipops filled with chocolate-flavored chewy Tootsie Roll. They debuted in 1931 and come in many flavors including chocolate, cherry, and orange. By 2003 20 Million Tootsie Pops were produced every day. Tootsie Pops are known for the famous animated commercial that poses the question, "How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" Super Rad's line of figures commemorating this commercial will be the first of its kind. The figures will come in various colors that match the colors of the lollipop and will each come with a Vinyl replica of a Tootsie Pop.

Super Rad will also use its proprietary platform figure, the Ningyo Project, to decorate and commemorate other Tootsie Roll Industries brands. The Ningyos will feature candy inspired designs by some of Super Rad's stable of well-known artists such as MCA, DGPH, and Cope2. 

About Super Rad Industries

Since 2006, Super Rad Toys has been at the forefront of the collectible art world, by producing innovative and high-quality vinyl collectibles that have gained an excellent reputation with collectors on a global basis. The founders aspired to create original and inspired vinyl collectibles to be acquired and cherished in the same way traditional art collectors do fine art. They specialize in translating licensing, branding concepts and turning intellectual property into tangible products including toys, figures, house wares, apparel, and collectibles. As a result, the company has secured a portfolio of intellectual property through various acquisitions of licenses, properties, and rights to utilize highly visible product brands.

Today, Super Rad Industries' team of professionals are continuing the success of identifying valuable intellectual property and trends, securing licensing and solidifying business relationships to insure the intellectual property rights, and designing products, in order to provide the highest quality of products and collectibles to consumers and fans.

For more information about Super Rad Industries products, contact Super Rad Industries at (310) 836‑5990. Visit the Super Rad Industries Website at http://www.superradindustries.com.

About Tootsie Roll Industries, Inc.

Tootsie Roll Industries, Inc. (NYSE:TR). and its subsidiaries manufacture and sell confectionery products in the United States, Canada, and Mexico. It sells its products under the TOOTSIE ROLL, TOOTSIE ROLL POPS, CHILD'S PLAY, CARAMEL APPLE POPS, CHARMS, BLOW-POP, BLUE RAZZ, ZIP-A-DEE POPS, CELLA'S, MASON DOTS, MASON CROWS, JUNIOR MINT, CHARLESTON CHEW, SUGAR DADDY, SUGAR BABIES, ANDES, FLUFFY STUFF, DUBBLE BUBBLE, RAZZLES, CRY BABY, and NIK-L-NIP names. The company markets its products to wholesale distributors of candy and groceries, supermarkets, variety stores, dollar stores, chain grocers, drug chains, discount chains, cooperative grocery associations, warehouse and membership club stores, vending machine operators, and the U. S. Military and fund-raising charitable organizations. Tootsie Roll Industries was founded in 1896 and is based in Chicago, Illinois.



            

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