WASHINGTON, Feb. 24, 2011 (GLOBE NEWSWIRE) -- Franchise chain Silver Mine Subs has retained FaceTime Strategy, a digital, direct and creative agency, for integrated digital and social media program development.
Campaigns will feature brand characters of a miner and his mule, unique to Silver Mine Subs, and target the restaurant's core audience of males age 18-34. Famously popular among college students in Colorado, Arizona, Wyoming, Florida, Illinois and Wisconsin, the new brand messaging will embrace an edgy, humorous and irreverent tone popular among students and young professionals.
"FaceTime Strategy has designed an impressively integrated program that links our email, new website, new online ordering, mobile and social media platforms to create a powerful holistic messaging environment for the customer," states Keith Dudek, CEO of Silver Mine Subs. The campaign has already increased website traffic by nearly 50% and brand engagement on multiple social media platforms. In order to connect with Silver Mine's customer demographic, part of the 2011 goal is to interact online with 20% of their total customer base – "a tough goal, but one we're confident we can achieve," commented Chris Cantele, Executive Vice President of FaceTime.
Launched in January of this year, customers can see the new campaign in stores nationwide, online and on Facebook (http://www.facebook.com/pages/Silver-Mine-Subs/193706751984?v=app_4949752878) and Twitter (http://twitter.com/silverminesubs)
Silver Mine Subs, founded in 1996, provides premium hot and cold sandwiches made fast with delivery service until 3 a.m. The concept distinguishes itself with a lighthearted "old Colorado" mining camp theme. Silver Mine Subs offers franchise opportunities and currently operates 23 restaurants in Colorado, Wyoming, Arizona, Florida, Illinois and Wisconsin.
FaceTime Strategy is an integrated marketing services company with expertise in the retail, franchise, healthcare, automotive, QSR, travel, financial services and telecommunications industries. The company provides full service marketing capabilities through an innovative network of specialized service groups and localized client portals, enabling cost efficiencies for shared services while maintaining a high degree of personal client contact. Headquartered in Washington, D.C., FaceTime Strategy has additional offices in Dallas, TX and Chicago, IL. For more information, call 877.FCE.TIME or visit www.facetimestrategy.com.