LONDON--(Marketwire - Jun 6, 2011) - uTest, the world's largest software testing marketplace, today announced that CMO Matt Johnston will be a featured speaker at Mobile App World London, where key industry leaders from the global mobile space, leading brands, app developers, and entrepreneurs in mobile tech will gather to discuss the future of mobile apps. Johnston will be presenting on the latest trends in mobile user behavior on June 7th at 2:00pm.
Johnston is one of a select group of speakers chosen to present at Mobile App World. Other speakers include VP of Software & Services EMEA at BlackBerry, Rory O'Neill; VP Product Development at MasterCard Worldwide, Simon Phillips; and Director of Marketing at Skype, Linda Summers.
"According to the Yankee Group, worldwide app store revenues will hit $36B by 2015. Mobile app revenue is currently up 3X -- $15.1B in 2011 from $5.2B in 2010(Gartner)," said Matt Johnston, uTest CMO. "It's clear that the mobile app revolution is over, and the mobile apps won. The potential for revenue from mobile sales remains huge, but it will be those that have made mobile testing a priority that will enjoy their ROI in terms of profitability and user loyalty."
In this session, Johnston will discuss the distinct user challenges the mobile web and native apps present. For a mobile site or app to work as designed, consider the facts: there are multiple operating systems, different mobile browsers, myriad smartphone brands and models, a variety of carriers and worldwide locations. With all these criteria, this mobile quality challenge calls for an approach to functional, usability, and security testing that matches the "in the wild" nature of the mobile world -- crowdsourcing.
Mobile App World will be held 7-8 June 2011, Dexter House, Royal Mint Court, London. You can view the full agenda on the Mobile App World website.
About uTest, Inc.
Founded in 2007, uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of nearly 40,000 professional testers from 177 countries around the world. Thousands of companies -- from startups to leading software, retail and media enterprises -- have signed up with uTest to get their web, desktop and mobile applications tested. More information can be found at http://www.utest.com or the software testing blog at http://blog.utest.com.
Contact Information:
Media Contact:
Jennifer Moebius
PR Manager for uTest
+1-508-480-9999 x114
jenniferm@utest.com
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