SiliconBlue Technologies Selects Cain Communications as Agency of Record

SANTA CLARA, CA--(Marketwire - Jul 1, 2011) - SiliconBlue® Technologies, the leader in Custom Mobile Device™ (CMD) solutions for handheld applications, today announced the selection of Cain Communications as its marketing communications agency. Cain will work closely with the SiliconBlue team to build awareness of corporate and technology leadership.

Cain is known as a leader among marketing communications agencies specializing in the electronics industry. A full-service agency, Cain will provide public relations and marketing communications for SiliconBlue. Cain has represented global industry leaders including Altera, AMI Semiconductor (now ON Semiconductor), ARM, Samsung Semiconductor, eSilicon, PMC-Sierra, UBM and many other small to large companies providing products to automotive, communications, consumer, industrial, and medical markets.

"Exceeding market demand for our Custom Mobile Devices, we've defined aggressive growth plans and selected industry respected professionals, Cain Communications, to support our marketing plans," said John Birkner, SiliconBlue director of strategic marketing. "With extensive industry knowledge, they've come up to speed quickly, supporting the launch of our breakthrough 40nm product creating tremendous competitive advantages for our customers developing low-power handheld, products."

"It is exciting to work with SiliconBlue, the developer of an entirely new class of custom semiconductors," said Susan Cain, president of Cain Communications. "The coming months will be dynamic for them with product and technology announcements. We look forward to partnering with SiliconBlue to create successful communication programs that will lead to corporate and product leadership and success."

About Cain Communications
Cain Communications is a full-service agency that specializes in the development and implementation of innovative and effective communication and marketing programs for companies in the semiconductor technology, embedded systems, IP development and integration, EDA tools and platforms, software, communications, wireless and Internet sectors.

About SiliconBlue
SiliconBlue Technologies is the leader in Custom Mobile Device (CMD) solutions. The company offers a total solution for handset applications, including IP, design services and a new class of ultra-low power, single-chip, CMOS SRAM mobileFPGA devices with patented non-volatile configuration memory (NVCM). The company is headquartered in Santa Clara, California, with offices in China, Taiwan, Korea, and Japan. For more information, please visit our website at http://www.siliconbluetech.com.

SiliconBlue is a registered trademark and Custom Mobile Device, mobileFPGA, iCE65, iCEman and iCEcube2 are trademarks of SiliconBlue Technologies Corporation. All other trademarks and registered trademarks are the property of their respective owners.