FT. LAUDERDALE, Fla., Aug. 17, 2011 (GLOBE NEWSWIRE) -- Entrepreneur John Mattera has partnered with UK based motorsport sponsorship expert, Andy King, to create a new powerhouse, elite-racing sponsorship company, Boss Sports. The global organization will work with a range of international brands to develop bespoke marketing strategies using the immense power of elite level motorsport.
"Working with John Mattera and his international business network will provide a great opportunity for Boss Sports to develop rapidly over the coming months. John is an inspiring individual and I look forward to building Boss Sports with him," said Andy King, Managing Director of Boss Sports.
Boss Sports will give brands unbiased insight and access to a widely sought-after marketplace by aligning them with the teams and athletes that make elite-racing a dynamic and expanding platform.
"We are creating a specialized vehicle that will enable global brands to be in the right place at the right time to deliver real business value. This is an exciting venture for the future of elite sports and I am looking forward to working in partnership with Andy King to make Boss Sports a success," said John Mattera.
About Boss Sports:
Boss Sports, a division of Boss Global, is dedicated to utilizing the platform of elite sport to significantly enhance brand and shareholder value. Boss Sports inherently has expertise in the areas of F1, NASCAR, IndyCar and Grand-Am and has expedited over $200 million in sponsorship money into auto racing alone over the last 15 years.
Boss Sports' market leadership is based upon the creation of a unique value proposition that is applicable to both potential sponsors and rights holders. Boss Sports uses corporate business intelligence and contacts to identify and deliver sports marketing programs that have instinctively measurable ROI. For more information please visit http://www.BossSports.com.
About John Mattera:
John Mattera is the Chairman and CEO of The Mattera Reserve, Inc., a worldwide private equity firm with investments in 23 countries. Together with The Mattera Reserve partners, the company has backed many of the world's best entrepreneurial leaders. Mr. Mattera is also Managing Director of XEN IX Capital, Ltd., an investment firm combining the disciplines of traditional private equity, venture capital and related debt and lending strategies to provide business building solutions to growing firms across nearly all industries.
About Andy King:
Andy King has over 20 years experience in sports sponsorship from golf, football, rugby, and most extensively in all forms of motorsport through Formula One, including the creation, placement and management of numerous standout commercial sponsorships and partnerships. Mr. King has vast experience in sponsorship strategy, negotiation and activation.